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14:09, March 15

Perfume brand Nabeel exhibited the most expensive perfume in the world in the Dubai Mall, Gulf News reported. 

The unisex fragrance called Shumukh, the name in Arabic translates to “deserving the highest”, costs 4,572 million dirhams (about 1.3 million dollars). The head of the company, perfumer Asghar Adam Ali said that Shumukh is part of the series The Spirit of Dubai.

The luxurious bottle stands 1.97 metres tall. The fragrance itself was formulated using the “finest” natural ingredients and its creators say that the scent could last on the skin for more than 12 hours and up to 30 days on fabric.

The new product took over three years to be formulated and 494 perfume trials.


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