Victoria and David Beckham's eldest son, Brooklyn, took part in the Pepe Jeans London ad campaign to mark the start of his two-year partnership with the brand. The collaboration aims to draw attention to water conservation and the Wiser Wash technology which reduces the amount of water used in denim production.
Beckham became the face of a campaign called Wiser Future, and also served as a photographer and creative director for the project. In the footage, Brooklyn poses on the beach in Pepe Jeans denim clothes. The campaign also included a video that Beckham filmed. The video focuses on the play of reflections created by mirrors in various locations.
The campaign aims to draw attention to such a valuable commodity, which is water - the most precious element we have, along with the air we breathe.
Campaign photos, videos, and behind-the-scenes content will continue to appear on Pepe Jeans London's social media platforms until Earth Day on April 22.
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