Victoria and David Beckham's eldest son, Brooklyn, took part in the Pepe Jeans London ad campaign to mark the start of his two-year partnership with the brand. The collaboration aims to draw attention to water conservation and the Wiser Wash technology which reduces the amount of water used in denim production.
Beckham became the face of a campaign called Wiser Future, and also served as a photographer and creative director for the project. In the footage, Brooklyn poses on the beach in Pepe Jeans denim clothes. The campaign also included a video that Beckham filmed. The video focuses on the play of reflections created by mirrors in various locations.
The campaign aims to draw attention to such a valuable commodity, which is water - the most precious element we have, along with the air we breathe.
Campaign photos, videos, and behind-the-scenes content will continue to appear on Pepe Jeans London's social media platforms until Earth Day on April 22.
11:11, June 26Billie Eilish speaks out against abortion ban in US
10:14, June 26'The biggest insult!': Charles' gesture offends Meghan and Harry
23:01, June 25Madonna kisses woman on stage during concert
22:07, June 25Guy Ritchie's new movie pulled from release because of featuring Ukrainian gangsters
20:17, June 25Sarah Jessica Parker on aging: Pay less attention to gray hair
19:14, June 25Kim Kardashian explains why she wakes up very early in the morning
16:13, June 25Amber Heard to appeal court verdict in Johnny Depp case?
15:38, June 25Billy Eilish’s mom says she’s very sympathetic to her daughter
14:13, June 25Major Hollywood companies vow to help employees seeking abortions
12:11, June 25Johnny Depp’s attorney helps airline passenger in medical distress
11:12, June 25Adele again at center of controversy after announcing new concert
22:02, June 24In France, court sentences to prison thieves of Banksy's graffiti