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Exercise equipment maker Peloton dropped 11.33% to $ 40.69 per share in trading on December 9 following the launch of the sequel to Sex and the City, CNBC reported.

The Peloton exercise bike in the first episode plays a key role in the development of the plot.

The husband of the main character, Carrie Bradshaw, has passed away after a 45-minute training session on him.

Suzanne Steinbaum, cardiologist and Peloton Health Advisory Board member, spoke on behalf of the company and said that Mr. Big's death was due to a heart attack, not an exercise bike.

"I'm sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack," Dr. Suzanne Steinbaum told Insider. "Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death."

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