American TV star Kim Kardashian, after posting an Instagram photo in a Balenciaga couture outfit, brought the brand $935,000 thanks to her influence in social media, WWD reported.
Photographers shot the reality star on her way out of the Hôtel de la Marine in the brand's couture collection during Paris Fashion Week. She wore a sequined dress and a black face mask reminiscent of a motorcycle helmet. Afterwards, the star shared the picture on Instagram.
Her post got 2.5 million likes and 10,000 comments. Launchmetrics later conducted a study and found that through audience interaction, engagement and Kardashian's personality, the Balenciaga brand earned $935,000 from this publication.
Kardashian became the top Influencer of Paris Fashion Week and brought the brands a total of $2 million, followed by blogger Chiara Ferragni with $1.5 million and actress Heart Evangelista in third place with $1.4 million.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:19, May 3
F1 legend Michael Schumacher’s 8 luxury watches up for auction22:08, May 3
Halle Berry passionate about her menopause, talks about it publicly21:14, May 3
New NEWS.am STYLE column: Flowers at home and beyond - How not to kill orchid and to make it bloom20:26, May 3
Wine Story: International Sauvignon Blanc Day - celebration of your favorite white wine19:43, May 3
Copenhagen’s Michelin-starred restaurants are world’s most expensive ones16:34, May 3
The Macallan, Cirque Du Soleil team up for whiskey tastings, death-defying stunts15:25, May 3
Pharrell Williams joins Tiffany & Co. to create Titan jewelry collection14:23, May 3
Kristen Stewart, Oscar Isaac to star in '80s vampire thriller13:55, May 3
Anya Taylor-Joy attends movie premiere in dress that was impossible to sit in13:17, May 3
Emily Ratajkowski, Irina Shayk shine at The King's Trust 2024 Global Gala12:23, May 3
Sofia Vergara plans to fight age by all means11:15, May 3
Britney Spears’ shocking photos raise concerns about her mental health