The Pantone Color Institute named Viva Magenta bright pink as the color of 2023.

The company notes that it is an unconventional red for an unconventional time. Viva Magenta 18-1750 is a bright pink with hints of purple, which belongs to the family of red hues.
Pantone calls the color confident but non-aggressive, comparing it to a fist in a velvet glove.
"Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy," says Pantone vice president Laurie Pressman.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
22:16, September 28
Girls and Boys Begin Responding to the World Differently Just Hours After Birth21:35, September 28
‘Let’s Make Death Optional’: How Billionaires Are ‘Playing God’ in Their Own Caribbean Paradise20:37, September 28
Crackers Worth More Than Gold: Six Fused Goldfish Crackers Listed for $25,00019:46, September 28
Giant Bags and Weightless Silhouettes: Bottega Veneta Stages a Fashion Revolution in Milan19:19, September 28

16:24, September 28
‘The Bathroom Is Their Secret Weapon’: Divorce Expert Claims Men Use Long Toilet Breaks to Escape Family Life15:44, September 28
Bill Gates Warns AI Could Lead to a Billion Deaths: ‘There’s Never Been a Weapon This Powerful’15:22, September 28
‘Duck Lips’ Are Out: Kylie Jenner and Dua Lipa Spark Viral ‘Boob Rest’ Pose Trend14:56, September 28
Kim Kardashian Touches Down in China and Steals the Show in a Mini Qipao That Showcases Her Tiny Waist14:31, September 28
Halle Berry Approaches 60 Without Insecurities: ‘This Is Your “I Don’t Care What Anyone Thinks” Chapter’14:14, September 28
Sylvester Stallone Reveals the Terrible Price of the Perfect Body: Steroids, Bulimia and 2.6% Body Fat for ‘Rocky’13:20, September 28
Kevin Costner and His ‘String of Blondes’: 71-Year-Old Actor Looks for Love Again After Painful Divorce