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Pantone names color of 2023

13:03, December 2

The Pantone Color Institute named Viva Magenta bright pink as the color of 2023.

image-2022-12-02-085443.jpg (22 KB)

The company notes that it is an unconventional red for an unconventional time. Viva Magenta 18-1750 is a bright pink with hints of purple, which belongs to the family of red hues.

Pantone calls the color confident but non-aggressive, comparing it to a fist in a velvet glove.

"Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy," says Pantone vice president Laurie Pressman.

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