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The question “What happens when you ask porn stars to play a role?” became the starting point for the new DSquared2 Spring/Summer 2024 campaign, shot by renowned photographer Nadia Lee Cohen.

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Taking inspiration from the booming porn industry of the 1990s, Cohen's new campaign shows influence from the hedonistic hills of Hollywood.

“Authenticity was key,” she notes in a press release. “We deliberately gave the actors their roles only in the morning on the day of filming - the same way it happened on adult filming in the 90s. This, of course, led to a clumsy, deadpan delivery and numerous errors, which in my opinion made the whole thing even more charming."

The result was a series of tongue-in-cheek films, each written by co-creator David Owen—also, the creator of IDEA Books.  The ad campaign featuring Natasha Voinovich and model Tony Ward—Madonna's former partner—was developed by Hayley Wollens.

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