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• $11,000 Tequila: 1800 Tequila Unveils Collector’s Edition in a Unique Vessel by Pedro Friedeberg

  Although rare whiskies typically rule the ultra-premium spirits segment, truly luxurious and collectible tequila releases emerge in the market from time to time. A striking example is the new release from 1800 Tequila—the brand has introduced an extra añejo priced at $11,000, issued in a strictly limited run of just 50 bottles, reports Robb Report...

• Millions for Exclusivity: Unique Residences Inspired by $360,000 Watch Completely Sold Out in Dubai

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• How Birkin Bags Are Saving Hermès From a Global Luxury Meltdown

  French fashion house Hermès posted second-quarter sales growth completely in line with market forecasts. The maker of the iconic Birkin bag is demonstrating remarkable resilience against a broader, prolonged slump in demand for premium goods, outperforming most of its key industry rivals...

• Hermès tops first-ever luxury brand popularity ranking in AI search engines

  As traditional search engines give way to advanced artificial intelligence and the concept of "agentic commerce" (where AI assistants make purchases on behalf of users), the methods for evaluating brand equity are undergoing a radical shift. In a joint study by communication agency 5W AI Communications and Haute Living magazine, experts introduced a fundamentally new approach to measuring brand authority, WWD reports...

• “Don’t Be Greedy”: The Secret Behind Brunello Cucinelli’s Graceful Growth in a Crisis Era

  While the global luxury industry is going through a painful hangover and a sharp slowdown in sales, Brunello Cucinelli — often described as the “king of cashmere” — continues to move against the trend, quietly reaching new financial highs as competitors struggle to maintain momentum...

• The Audemars Piguet Paradox: Does Swatch’s “Royal Pop” Devalue the Legacy of Luxury?

  The question of where haute horology ends and mass pop culture begins feels more pressing than ever today. The latest collaboration between Swiss giant Swatch and Audemars Piguet aesthetics, titled “Royal Pop,” has sparked a debate that goes far beyond watch design. It now touches on the boundaries of luxury, brand value, and the price of hype in the social media era, writes Hypebeast...

French cognac and jewelry are compatible, proves American fashion designer LaQuan Smith.

He is the first designer to collaborate with renowned French cognac maker Louis XIII to create a unique, limited-edition two-piece collection that includes “The Drop Chain Pouch,” designed to hold a single bottle of Louis XIII The Drop or be worn as a dazzling necklace or body chains for true fashionistas, as well as “The Boudoir Gloves,” an ode to opera-length gloves.

Both brands target an audience that enjoys the celebration of life and evokes a certain “je ne sais quoi” upon entering a room. 

According to the fashion designer, the LaQuan Smith woman is elegant, sensual, and has the timeless glamor of the historic French cognac brand.

The limited-edition accessories will be available for $2,300 on the brand's website and will include five colorful 10ml bottles of Louis XIII Cognac in a Louis XIII: THE DROP Collection Box. 

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