• Louis Vuitton Has Created Makeup for Millionaires: The Full Collection Costs Nearly $10,000

  Louis Vuitton has turned makeup into the ultimate luxury statement. The brand has unveiled its first-ever La Beauté Louis Vuitton collection, created in collaboration with legendary makeup artist Pat McGrath and Nicolas Ghesquière, the creative director of women’s collections. Here, luxury is not limited to what’s inside the packaging — the cases themselves are coveted objects, with some accessories costing significantly more than the makeup...

• Neutrogena apologizes for dropping Hayden Panettiere as she battled postpartum depression in 2015

  Neutrogena is finally apologizing to Hayden Panettiere — days after her tragic death — for axing her contract in 2015 while she was in the throes of postpartum depression, Pag Six writes...

• K-Beauty Takes Beauty to the Next Level: South Korea Is Setting the New Rules

  Korean beauty has long since moved beyond being a viral social media trend. Today, it is helping shape the entire industry — from biotechnology and regenerative medicine to personalized skincare and aesthetic treatments, according to Forbes...

• Tsaghkunk Restaurant & Glkhatun becomes the first Armenian restaurant included in The World’s 50 Best Discovery

  A landmark moment for Armenian gastronomy: Tsaghkunk Restaurant & Glkhatun has become the first restaurant from Armenia to be included in The World’s 50 Best Discovery, bringing international attention to the country’s evolving culinary scene...

• Jardins d'Arménie at the Monte-Carlo Television Festival: A Story of Heritage, Told Globally

  Monaco, June 2026 – Jardins d’Arménie – Royal Brandy, the flagship brand of Pogossian Luxury Brand House, had its distinguished presence at the 2026 Monte-Carlo Television Festival as Crystal Partner, bringing Armenian heritage, craftsmanship and cultural excellence to one of Monaco’s most prestigious international gatherings...

• Armen Pogossian Represents Armenia at Forbes Under 30 Summit China, Empowering the Next Generation of Global Entrepreneurs

  Armen Pogossian, Owner of Pogossian Luxury Brand House, became the first Armenian entrepreneur to appear within the Forbes Under 30 platform in China, marking a significant milestone for Armenian entrepreneurship, luxury craftsmanship, and international business representation...

• Hailey Bieber Launches Pocket Bronze Bronzer Line from Rhode

  Just in time for the start of the summer season, the skincare and beauty brand is expanding its best-selling lineup with a new series of pocket-sized cream bronzers called Pocket Bronze, priced at $25. The drop marks another expansion for the brand following Hailey’s unexpected launch of a sportswear and leisure clothing line in April...

• At the center of Yerevan is Azatutyun, and at the center of Azatutyun was Jazz: A Memorandum of Cooperation Signed in a Jazz-Inspired Atmosphere

  A warm Yerevan evening, jazz, signature cocktails, and Azatutyun. The premium multifunctional complex marked the beginning of yet another international partnership...

Louis Vuitton is set to make a splash in the competitive beauty market in 2025 with the launch of its first lipstick line.

With a focus on Generation Z and a bid to revive declining revenues in Asia, particularly China, the French luxury brand is expanding into beauty. This marks a significant shift in focus from its iconic monogrammed leather goods to appealing to young Asian consumers with high-end beauty products.

While rivals like Dior and Gucci are pricing their lipsticks below $50 and Hermès is pricing its products between $75 and $90, Louis Vuitton is aiming to break the €100 mark, making its lipstick the most expensive on the market. According to Glitz, Louis Vuitton is actively seeking retail space of 50 to 60 square meters in department stores across East Asia to launch the collection, which is expected to sell out quickly.

“Louis Vuitton wants to attract Generation Z, born between 1997 and 2012, who, along with millennials, will represent 75% of luxury buyers by 2026,” says the source. “This demographic is particularly drawn to cosmetics, which are seen as a symbol of access to luxury.”

Follow NEWS.am STYLE on Facebook, Twitter and Instagram