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The premium Pullman brand of the French hospitality group Accor, in partnership with Technotun, hosted the official opening of the Pullman Living and Residences Yerevan showroom on December 13, 2025, welcoming partners and members of the media.

The opening of the showroom offered guests more than a preview of future residential spaces. It served as an introduction to the Pullman philosophy itself, defined by premium materials, European design sensibility, restrained tones, and a carefully composed atmosphere. The timing and location of the event were deliberately chosen to highlight the project’s elevated setting, allowing guests to take in sweeping panoramic views of Yerevan at sunset.

Organizers noted that this marks the first time in Yerevan that international hospitality standards are being translated into a residential format. By extending its global expertise in hospitality into the residential sphere, Pullman brings to the Armenian capital the experience and energy of major world cities, including Paris, London, Dubai, and Singapore. The result is the emergence of a new model of high quality living in Yerevan, a residential complex conceived and operated according to international hotel service standards.

Pullman Living and Residences Yerevan occupies a site of approximately 20,000 square meters, with only 20 percent of the area dedicated to construction. The remaining space is allocated to landscaped green areas and leisure infrastructure. The project is currently in an active phase of development, with 15 above ground floors already completed.

Aaron Libinson, Vice President of Operations for Accor in Georgia and the CIS, introduced guests and future residents to the history of the Pullman brand, recalling that in the nineteenth century George Pullman created the concept of luxury railway carriages, an innovation that would later become synonymous with comfortable travel.

“The Pullman name represents an entire era in the hospitality industry. For Accor, Pullman holds a place of particular distinction, even within a portfolio of nearly forty internationally recognized brands, including Raffles, Fairmont, and the ibis brand already operating in Yerevan. Pullman stands apart through its historical legacy and its influence on the evolution of the industry. I am proud that this exceptional project is being realized in Yerevan under the Pullman name, bringing together a hotel and branded residences while setting new benchmarks for both living and hospitality, in terms of quality as well as architectural expression,” said Aaron Libinson.

The Accor representative also expressed his appreciation to the team involved in the project’s development, emphasizing that a new urban focal point with striking views is taking shape. “This project is poised for strong success, and both investors and future residents will be able to take full advantage of the opportunities offered through the owners’ club and its exclusive privileges,” he added.

According to Libinson, projects of this scale have a tangible impact on a country’s business culture and economic landscape.

“The integration of a high end residential complex with hotel infrastructure reshapes perceptions of both travel and quality of life, offering services aligned with international standards for business and leisure stays alike. In Armenia, developments of this nature raise expectations among travelers and contribute to the evolution of the urban hospitality environment. The premium segment is steadily progressing toward a new qualitative level, where ownership is no longer defined solely by property, but by a sense of belonging to an international community, transforming luxury into a way of life,” Libinson noted.

During the event, future residents were presented with Platinum status cards from the Accor loyalty program, granting access to a range of privileges and global travel benefits. These include Platinum status within Accor Live Limitless, VIP booking assistance supporting travel planning across Accor’s worldwide network of hotels and resorts, complimentary room upgrades at more than 5,700 hotels and resorts globally, a 20 percent discount on the best available rate at participating Accor properties worldwide, along with additional on site benefits and exclusive services.

Becoming a resident of Pullman Living and Residences Yerevan therefore represents not merely the acquisition of real estate, but entry into Accor’s international community and its globally connected lifestyle.

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