• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

• Gucci Breaks the Main Taboo of the Luxury Industry: Why the Fashion House Is Lowering Prices

  In the world of haute couture, it is customary to believe that luxury is immune to the laws of conventional business. While mass manufacturers fight for customers through cost optimization and dumping, luxury brands have always survived on pure creativity, exclusivity, and continuous price hikes, writes FT...

• "Feces" in Trend: How the Brand That Mocked High Fashion Became Its Favorite Enfant Terrible

  Today, it is a relatively young but incredibly popular fashion house experiencing its finest hour, writes The Salon...

• Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

  The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

• From Isadora Duncan's Scarf to "Zara Death Pants": How Fashion Is Trying to Kill Us Again

  "Caveat emptor" (buyer beware) is one of the oldest principles of law. Today, it has become as relevant as ever, all thanks to a pair of wide-leg £25.99 trousers from Zara...

This week in Paris, jewelry house Van Cleef & Arpels presented its highly anticipated High Jewelry collection, titled Fascinating Egypt, which instantly became an object of desire for collectors. This massive assembly of gemstones pays homage to the brand’s rich Art Deco heritage and its early work in the Egyptian Revival genre. Those original masterpieces were created in an era when Western modernism was just emerging and archaeological discoveries from a century ago were captivating the imagination of the European public, Robb Report writes.

The collection stands as a true triumph of the French house’s decades-long craftsmanship (savoir-faire). A prime example is a stunning, immediately sold Art Deco collar necklace crafted from 18-karat white gold and diamonds. Cascading from it are 10 pear-shaped Colombian emeralds totaling 107.37 carats, interspersed with 7 natural pearls weighing a total of 85.13 carats. The piece serves as an homage to the famous 1929 Collerette necklace, which was crafted from the same materials for Princess Faiza of Egypt, one of the most stylish representatives of the Muhammad Ali dynasty.

In other pieces, the brand masterfully reimagines its greatest hits. Of particular note is the Déesse ailée Mystérieuse set in 18-karat white and rose gold: the winged collar necklace is encrusted with diamonds and rubies using the house’s signature Mystery Setting. Crowning this splendor is a flawless 14.05-carat pear-shaped diamond (D color, FL clarity, Type IIa), which can be detached and remounted onto a ring with a matching setting.

Another dazzling necklace—Beauté Légendaire—showcases an incredible level of stone-setting mastery. A diamond pavé is complemented by larger encrustations along 18-karat gold scallops, culminating in a rare cushion-cut yellow diamond weighing over 10 carats, certified as Fancy Vivid Yellow.

Naturally, the exhibition also featured the brand’s signature figurative brooches depicting the heads of Egyptian goddesses. However, the standout revelation of the show was the jewelry playing on the theme of hieroglyphs. The collection features 12 such compositions in total. The presentation showcased a trio of brooches backed by solid plaques of coral, turquoise, and lapis lazuli. Utilizing the ancient pictographic language, each piece encodes a specific message: "happiness," "beauty," and "splendor."

In reality, the vast majority of the collection has already been sold out to VIP clients. Yet, the colossal labor poured into these jewels is only half the story. Van Cleef & Arpels originally planned to present the collection in Paris and then fly guests to Egypt to immerse them in the history on-site. However, the geopolitical situation in the Middle East forced a change of plans.

Pivotally pivoting, the jewelry house instead invited guests to Vienna for a large-scale exhibition at the Museum of Applied Arts (MAK). According to one of the house’s veteran employees, who has been with the company for 14 years, it is the largest exposition the brand has ever mounted in his memory.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram