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Estonian rapper and performance artist Tommy Cash has once again proved that shock value is an art form in itself. During Paris Men's Fashion Week, the artist arrived at Doublet's Spring/Summer 2027 show dressed in an astonishingly realistic costume resembling... a giant pile of poop.

The look was so convincing that some guests initially couldn't tell whether it was part of the runway presentation or simply another one of Cash's headline-grabbing stunts. The outfit was accessorized with a roll of toilet paper, a transparent medical-style IV bag filled with a yellow liquid resembling urine, and an air freshener, which Cash theatrically sprayed around himself throughout the event.

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The performance didn't stop there.

Seated in the front row alongside fashion critics, buyers and celebrities, Cash smiled for photographers while occasionally sipping from the bag through a straw. It was later revealed that the bag contained nothing more than apple juice or an energy drink, but by then the cameras had already captured the moment, and videos of the stunt quickly went viral across social media.

The costume itself featured a brown shirt and matching shorts completely covered in dozens of lifelike silicone replicas of feces. A real roll of toilet paper stuck out of one pocket, which the artist repeatedly used to theatrically wipe sweat from his forehead. With Paris sweltering under an intense heatwave, the gesture became yet another carefully crafted detail of the performance.

Fashion commentators described Cash's appearance as a satire of the modern luxury industry, hyper-consumerism and the cult of high fashion. The artist appeared to suggest that almost anything can become an object of admiration if it's presented as conceptual art.

Public reaction, however, was sharply divided. Some praised the stunt as a sharp and witty critique of the fashion world, while others dismissed it as little more than another attempt to grab attention through shock value.

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