• Amouage Pushes Fragrance to the Edge: Two New Scents About Lightning, the Stage and the Will to Survive

  Fragrance house Amouage is expanding its Exceptional Extraits collection with two new creations — Decision 42 and Overture 41. Here, familiar compositions take on a far more intense and dramatic character: rather than simply strengthening the formulas, the brand revisits and reimagines the stories at their heart...

• Desert Whispers and Velvet Oud: Maison Francis Kurkdjian Unveils a Hypnotic New Fragrance

  Maison Francis Kurkdjian is expanding its iconic “textile” fragrance collection with a captivating new creation, OUD velvet mood Extrait de parfum, where the artistry of modern perfumery meets the sensual softness of velvet...

• Max Mara Launches a New Fragrance Inspired by Its Signature Cashmere Coat

  Italian fashion house Max Mara has unveiled a new fragrance, Max Mara Le Parfum, inspired by one of the brand’s most recognizable symbols — its signature cashmere coat...

• YSL Beauty Expands Its Iconic "Libre" Line: Meet "Libre Santal Couture," the First Woody-Floral Fragrance

  YSL Beauty is expanding its popular "Libre" perfume collection once again with the introduction of "Libre Santal Couture," the brand's first floral-woody Eau de Parfum. Global brand ambassador Dua Lipa returns as the face of the advertising campaign...

• Francis Kurkdjian Awarded France's Legion of Honor, Dedicates the Distinction to His Armenian Genocide Survivor Grandparents

  French-Armenian master perfumer Francis Kurkdjian, Creative Director of Dior Parfums and founder of Maison Francis Kurkdjian, has announced that he has been named a Knight of the Legion of Honor, France's highest national distinction...

• Bottega Veneta Expands Its Fragrance Universe with 10 New "Alta" Scents

  Luxury fashion house Bottega Veneta is expanding its olfactory universe with the introduction of its premium "Alta" fragrance collection, featuring ten new Eau de Parfum scents...

• Jean Paul Gaultier launches luxury niche fragrance collection priced at €260

  The fashion house Jean Paul Gaultier is moving further into the high-end niche perfume market with a new premium line called Les Ateliers Gaultier, according to WWD...

• What to Know About the Viral $600 TikTok Perfume That Experts Say Can’t Truly Be Duped

  Guerlain’s luxury fragrance Vanille Planifolia Extrait 21 has once again become a social media sensation — and despite its steep $660 price tag, demand continues to surge, according to WWD...

Cult niche perfumery Le Labo is expanding its coveted City Exclusive lineup with a brand-new olfactory tribute to Beijing: SHIU 25.

Designed as a homage to traditional sanctuaries built for quiet contemplation and self-restraint, the fragrance captures the soul of the brand's historic Beijing He Yuan Lab—a preserved Siheyuan (traditional Chinese courtyard house) nestled inside the Wang Fu Central complex.

Deborah Royer, President and Creative Director of Le Labo, describes the launch as: “An invitation to find inner peace, immerse oneself in reflection, and pause in a world that so rarely gives us the opportunity to do so.”

Bridging ancient craftsmanship with modern mindfulness, SHIU 25 serves as an olfactory sanctuary where creativity is born out of stillness.

The Scent Profile

At the heart of the perfume's narrative lies Shiu—a quieter, more soothing variation of Ho Wood, long revered for its ability to restore balance and emotional harmony.

The minimalist composition unfolds in two distinct acts:

• Top & Heart Notes: Weightless whispers of powdery iris and sacred olibanum (frankincense) suspended in air.

• Base & Dry-Down: A warm, grounding foundation crafted from noble woods.

Resinous, velvety, and deeply comforting, SHIU 25 wraps the wearer in an aura of pure serenity.

Signature Apothecary Packaging

In true Le Labo fashion, the new scent comes housed in the brand's signature apothecary glass bottle, topped with a minimalist metallic cap and finished with a custom typewriter-style label indicating the fragrance name, creation date, and owner's name.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram