• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

• Matthieu Blazy Stages a Triumphant Spectacle for Chanel: Coco Chanel, Tweed and a Touch of Attitude

  A year ago, Matthieu Blazy made his debut on the Chanel runway, opening a new chapter in the history of the legendary fashion house. Now, 12 months later, he returned to the Grand Palais as a true triumphalist, presenting his Spring/Summer 2027 collection — both a love letter to Coco Chanel and a confident statement about the future...

• Elie Saab Revives His Iconic 2000s Aesthetic — and Teases a Major H&M Collaboration

  It was an Elie Saab gown worn by Halle Berry on the red carpet at the 2002 Oscars that went down in fashion history and helped turn the Lebanese designer into a global name. Now Saab is returning to the aesthetic that made him an icon in the early 2000s...

• Miu Miu and New Balance Team Up Again: Paris Gets a Glimpse of the Sneakers of the Future

  Miu Miu unveiled two new collaborations at Paris Fashion Week. The fifth year of its partnership with New Balance brought the debut of a new version of the RC150 — a reimagined sneaker inspired by racing footwear...

• Dita Von Teese Takes Paris by Storm: Christian Louboutin Turns Iconic Shoes Into a Theatrical Spectacle

  Christian Louboutin has once again transformed a footwear presentation into a spectacular theatrical production. Dita Von Teese took center stage at the presentation of his Spring 2027 collection at Paris’s Théâtre du Châtelet, with Cynthia Erivo, Elizabeth Debicki, Jaden Smith, Jean Paul Gaultier, Heidi Klum and Daphne Guinness among the guests, according to WWD...

• Valentino Spring/Summer 2027: Fashion as an Endless Possibility

  Paris’ Bibliothèque Sainte-Geneviève was transformed for one evening into the setting for one of Valentino’s most striking shows. Creative director Alessandro Michele asked guests to bring books to donate, while naming the Spring/Summer 2027 collection “Antibiblioteca.”..

• Hermès SS27: Luxury You Can Breathe In — Nadège Vanhee-Cybulski Unveils an Airy Collection

  What should a wardrobe look like in a world where summers are getting hotter? For Hermès artistic director of women’s collections Nadège Vanhee-Cybulski, the answer is obvious: it needs to become lighter. For Spring/Summer 2027, the designer made air the star of the collection, transforming even the French house’s iconic leather into an almost weightless material...

December is here and, despite the love of Armenian girls to light clothing, the weather whispers louder that it’s time to dress warmer. And on the streets of Yerevan there are more girls, dressed in coats, beautifully and in accordance with the season. Walking through the streets of Yerevan with the photographer and stylist, reporter of NEWS.am STYLE held a “hunt” for Yerevan city beauties.

The first girl we met was wearing a red coat. “Woman in Red” always haunts the minds of men, and has been a symbol of sexuality and brightness. But, as the stylist and designer of fashion center “Atex” Seda Manukyan noted, the chosen shade of our heroine did not fit her. Not that it was totally wrong and ugly... just that the chosen tint nullified the attractive properties of color red.

We then met the next girl, who was dressed in a nice coat of the noble blue. Jeans, heels, well-groomed hair... I was really glad to see her well-matched set and prepared to hear from Seda the rare ‘good set’ as the stylist noted, “If a girl’s handbag can easily fit into the paper bag she is carrying, it is unacceptable.” It would seem a small thing, but that made me suddenly notice that the bag was too small for the selected set. But if we get rid of the bag and the handbag, the set was really well matched.

And then I suddenly heard ‘good set!’ Yes! We found her - the very girl Seda Manukyan was satisfied with. So, here's our heroine. According to the stylist, color perfectly matched to the youthful set. Winter jacket goes well with the boots. The stylist was amazed with the butterfly-tie on her shirt, which added playfulness to the image.

By Anahit Grigoryan

Follow NEWS.am STYLE on Facebook, Twitter and Instagram