• Martin Scorsese to star in Kith and Giorgio Armani’s first collaboration ad campaign

  Kith and Giorgio Armani have tapped famed filmmaker Martin Scorsese to star in a new ad campaign. This is the first collaboration between Armani and the Italian brand, but certainly not the first time Armani has collaborated with Scorsese, who has been a longtime friend of the fashion house...

• Balenciaga launches Bel Air bag campaign starring Michelle Yeoh, Isabelle Huppert, and Naomi Watts

  Seated on simple chairs, each star creates a “character study” in the brand’s dark pieces. Notably, the concept is based on the “Character Campaign” Balenciaga launched for its popular Rodeo bag last month, which also starred Watts and Huppert alongside Kim Kardashian...

• John Galliano, Rick Owens, Miuccia Prada nominated for British Fashion Council Designer of the Year award

  The British Fashion Council (BFC) has announced the list of nominees for the 2024 awards ceremony. The nominees for the coveted Designer of the Year award are Chloé’s Chemena Kamali, Maison Margiela’s John Galliano, JW Anderson & LOEWE’s Jonathan Anderson, Miu Miu’s Miuccia Prada, Alaïa’s Peter Mulliez, and Rick Owens...

• Louis Vuitton unveils limited-edition silk scarves’ collection designed in collaboration with contemporary artists

  Thomas Ott, Nicolas de Crécy, Lorenzo Mattotti, Incori, and eBoy have designed the scarves, which reinterpret the house’s four-petal flower, an element of its signature monogram...

• Polo Ralph Lauren, Naiomi Glasses unveil 3rd capsule collection: Denim Daydream

  Calling rodeo her “first love,” Glasses, who is a seventh-generation Navajo weaver, grew up in the culture...

• Wish List: Swarovski x Air Jordan 1 High OG sneakers for staggering $1,000

  Swarovski and Jordan Brand are collaborating for the first time on a summer 2025 Air Jordan release, which will include a crystal-embellished version of the Air Jordan 1 High OG...

• Reebok’s classic Instapump Fury gets avant-garde new design

  Reebok is teaming up with Japanese fashion label noir kei ninomiya, led by COMME des GARÇONS designer Kei Ninomiya. The new collaboration centers around the classic Instapump Fury, reimagining its signature aesthetic through Ninomiya’s unique lens, Hypebae reports...

• John Galliano leaving Maison Margiela?

  Galliano’s tenure at Margiela has been impressive. His latest haute couture collection in January took social media by storm, stunning audiences both in person and online, and helping to fuel the popularity of the “Tabi” shoe...

December is here and, despite the love of Armenian girls to light clothing, the weather whispers louder that it’s time to dress warmer. And on the streets of Yerevan there are more girls, dressed in coats, beautifully and in accordance with the season. Walking through the streets of Yerevan with the photographer and stylist, reporter of NEWS.am STYLE held a “hunt” for Yerevan city beauties.

The first girl we met was wearing a red coat. “Woman in Red” always haunts the minds of men, and has been a symbol of sexuality and brightness. But, as the stylist and designer of fashion center “Atex” Seda Manukyan noted, the chosen shade of our heroine did not fit her. Not that it was totally wrong and ugly... just that the chosen tint nullified the attractive properties of color red.

We then met the next girl, who was dressed in a nice coat of the noble blue. Jeans, heels, well-groomed hair... I was really glad to see her well-matched set and prepared to hear from Seda the rare ‘good set’ as the stylist noted, “If a girl’s handbag can easily fit into the paper bag she is carrying, it is unacceptable.” It would seem a small thing, but that made me suddenly notice that the bag was too small for the selected set. But if we get rid of the bag and the handbag, the set was really well matched.

And then I suddenly heard ‘good set!’ Yes! We found her - the very girl Seda Manukyan was satisfied with. So, here's our heroine. According to the stylist, color perfectly matched to the youthful set. Winter jacket goes well with the boots. The stylist was amazed with the butterfly-tie on her shirt, which added playfulness to the image.

By Anahit Grigoryan

Follow NEWS.am STYLE on Facebook, Twitter and Instagram