16:04, January 28

Nicole Scherzinger looks like Kim Kardashian? (PHOTOS)

The famous brunette posted a new photo series as a blonde…

14:05, January 11

Golden Globes red carpet most amazing looks (PHOTOS)

As always, this year's Golden Globes stars shined...

19:22, December 16

Sarah Jessica Parker releases handbag collection in collaboration with Fendi

"To me, Fendi is about legacy...

17:31, November 3

Puma to release collection of sneakers with Pokemon

Puma x Pokemon collection will include several pairs of sneakers...

12:52, October 20

Nigerian model Ololade Olagbaye on working in Armenia, her dreams, starting business in Yerevan (PHOTOS)

She is Ololade Olagbaye, but she prefers to be called just Lola...

12:02, February 20

Bearded Bearbrick releases collectible figures from collaboration with Karl Lagerfeld

It was released on the three-year anniversary of Lagerfeld's death…

12:15, February 5

Naze, Armenian bedding brand about comfort and minimalism

Naze is one of the social initiatives of the Diaconia Charitable Fund...

18:13, June 3

Mexico demands an explanation from Zara amidst 'cultural appropriation' accusations

Similar claims were made to Anthropologie, and Patowl as well...

12:59, April 16

Zara brand slammed for indecent postures of children in ad campaign

The scandal erupted when one of the mothers posted a photo of advertising...

10:32, April 8

Brad Pitt, Brioni release joint collection (PHOTOS)

It comprises a suit, a long-sleeved cashmere polo, a cotton shirt, a sports jacket, a light coat, and an evening jacket with woolen trousers…

17:09, March 31

Alexander McQueen and Balenciaga ditch natural fur

Saint Laurent and Brioni are the only Kering brands that have yet to join a fur-free...

11:47, March 11

Zendaya stars in new Valentino campaign

Zendaya became the official Valentino ambassador...

15:42, January 27

L'Occitane's US subsidiary files for bankruptcy

Following the quarantine...

18:37, February 26

Prada to sell pieces in China via online retail platform

Prada closed its flagship store in Hong Kong...

12:08, July 25

Fans criticize online store for diet bars in large-size clothing orders

The Forever 21 clothing store put Atkins diet bars as a gift from sponsors to several US customers…

19:09, June 17

Nike latest release looks like iron

"Nike said... and Nike Iron"...

13:08, February 10

NEWS.am STYLE Make Up: Smokey eyes with trendy lipstick (photo/video)

Today's make up is about the most dramatic Smokey eyes...

14:36, February 3

Valentine’s Day Make up tutorial special for NEWS.am STYLE (photo/video)

On February 14 the lovers f all over the world will celebrate the greatest holliday symbolizing Love...

19:10, January 16

Cindy Crawford’s supermodel daughter Kaia to release her first collection with fashion titan Karl Lagerfeld

Named Karl Lagerfeld X Kaia…

13:10, September 19

Selena Gomez unveiled as the new face of Puma

Selena Gomez poses in a crop top...

10:40, May 15

Andriaveti – an Italian brand with “Armenian” roots

The reason to open a story in Armenia is that Italy-made clothing, bags and accessories are not that common in Yerevan…

11:02, September 24

Irina Shayk performs striptease in Vogue clip

The video starts off with Irina in a messy room, wearing a ruffled red and black top and pencil skirt by Oscar de la Renta...

12:05, June 12

Kendall Jenner and Justin Bieber promoting Calvin Klein in Hong Kong

The reality-turned-catwalk star commanded attention...

17:17, May 13

Diesel jeans created with professional care

Every girl must find “her” jeans...

18:30, May 11

Effective way of seducing: Shoes by Casadei.

Blade from Casadei certainly become new modern classic...

17:45, May 7

Must-have: Leather backpack by Marc Jacobs

This is the best and the most practical choice for traveling...

18:27, April 29

Uncompromising aesthetics: Bag by Armani Jeans

AJ differs by affordable prices, but the quality of materials...

18:15, April 17

Kim Kardashian-style red jumpsuit

It can be put on for a party instead of a cocktail dress...

14:27, April 11

Rain boots from Burberry

Designers turned gray and gloomy shoes into a bright and fashionable element...

14:39, March 31

Marion Cotillard reprises her role as the face of Lady Dior

The images were captured by Peter Lindbergh...

12:02, March 27

Kendall Jenner confirmed as the newest face of Calvin Klein

As she stars in sultry shoot for the iconic brand...

14:02, February 24

Kendall and Kylie Jenner model latest fashion range for PacSun

Kendall Jenner has released a new voguish video...

13:13, December 17

Kendall Jenner shows herself in American Vogue

Kendall modeling next year's hottest trends...

12:01, February 22

Yerevan Mall starts business (PHOTOS)

It opened its doors before customers on Friday…

18:35, February 20

Opening ceremony of Yerevan Mall shopping center (PHOTO)

The center will house 120 stores and will provide around 2,000 jobs...

18:39, February 22

Spring/summer collection in Yerevan’s Ermenegildo Zegna, Burberry and Emporio Armani stores

Emporio Armani designers revived suits with short pants…

17:07, January 1

Designer Tips: Fashion trends of 2013

Snake skin both with its texture and pattern can be very different, so the texture of the fabrics remains trendy...

18:12, December 21

Christmas Market opens in Armenia’s capital

Small wooden houses appeared in Northern Avenue…

20:31, December 20

Yerevan street fashion - PHOTO

Despite the love of Armenian girls to light clothing, the weather whispers louder…

17:11, December 20

Bebe releases new Christmas collection - PHOTO

Confident girls will like a slinky dress with studs…

16:56, December 20

Prada ad shines with most popular stars

Prada grips advertising company of their collection of menswear spring-summer 2013...

20:13, December 14

Red wedding dress – new trend in Armenia? PHOTO

World fashion designers are not so mad at their choice…

19:25, December 2

2013 winter hats for men - PHOTO

Not all men may prefer sport hats…

19:50, December 1

2013 fur pleasure - PHOTO

New Dolce & Gabbana fall-winter 2013 collection amazes with luxury and glamour, using leopard and colorful textures…

17:47, November 30

Casadei for Prabal Gurung collection - PHOTO

The designers of Cesaro Casadei and Prabal Gurung realized that they have similar views...

15:44, November 22

Defile in military boots - VIDEO

It was a must for the winner to know a foreign language…

21:51, November 12

Marks & Spencer store opens in Armenia’s capital - PHOTO

A peculiarity of M&S store is that you can come here to buy everything for your family…

18:28, November 10

Terranova: subtleties of Armenian sales

The cloths had defects…

20:46, November 7

Bershka and Pull & Bear open in Yerevan

Collections will be renewed once in two weeks…

19:12, November 7

Alain Mikli famous due to his Armenian nose

Mikli has turned his character profile into an original dummy for the demonstration of the glasses…

19:45, November 2

Legendary GAP opens in Armenia

The store has three sections: GAP for women, men and kids…

11:12, November 2

World leader of famous optics to purchase optics of Armenian designer

Alain Mikli brand is well-known in the optics sector…

12:56, October 21

Yerevan holds fashion show of Zara new collection - PHOTO

The first one is the style of sexual classics…

17:28, October 20

World top brands in Yerevan - PHOTO

The opening of the center was a real furor…

21:20, October 19

Dalma Garden Mall hypermarket to open in Armenia

Hypermarket will present such brands as Zara, Massimo Dutti, Pull & Bear…

21:12, October 18

In Armenia you can see fashion everywhere – Zara Executive General Director

NEWS.am STYLE presents an interview with Executive General Director of Zara and Inditex Group Yassine Sibari…