13:30, July 15

Jennifer Lopez’s 57th Birthday Celebrations in Paris Included Outfit Changes and Over 400 Carats of Diamonds

The Eiffel Tower had some fierce competition in terms of sparkle with Jennifer Lopez in town, People writes․․․

21:18, June 29

Next-Level Luxury: How a Dubai Jewelry Brand Found a Way to Make the Hermès Birkin Even More Expensive

Enter Bag Bijoux, a high-jewelry brand launched in 2024 by sisters Ashna and Aria Mehta. The duo created a collection of precious charms designed specifically to slide onto the leather straps of iconic Hermès bags. Prices for these "toys" start at $2,800 and scale up into the seven-figure range for bespoke, custom orders.,,

21:17, May 29

Armenian New York Jeweler Alex Moss Covers Controversial $400 AP × Swatch Watch in Diamond “Ice”

Armenian jeweler based in New York Alex Moss has reignited buzz around the controversial Swatch × Audemars Piguet collaboration by transforming the viral $400 “Royal Pop” timepiece into a high-jewelry statement piece...

21:30, February 24

Chinese luxury goes global: Gucci and Louis Vuitton should take notice

Homegrown luxury is fueled by government initiatives promoting guochao — the “national trend” — and growing cultural confidence. China chic now spans all markers of status consumption: fashion, jewelry, luxury cars, and fine wines. Hongqi vehicles, once reserved for communist leaders, now ferry the country’s billionaires...

15:39, December 26

The Mall luxury outlets: Where shopping becomes a luxurious Italian adventure

If you think a shopping trip in Italy is just a casual stroll through stores, you haven’t experienced The Mall Luxury Outlets. Located in Florence and Sanremo, these destinations have been offering an immersive journey into Italian luxury since 2001, blending artisan craftsmanship, contemporary design, and exclusive deals...

21:36, December 18

Dior’s New Woman in Pre-Fall 2026: Restrained, Precise, Effortlessly Elegant

Dior’s new woman has clearly taken shape — restrained, deliberate, and impeccably elegant. In the Pre-Fall 2026 collection, Jonathan Anderson continues the visual and conceptual trajectory he set in motion with his high-profile debut at the house…

22:15, November 27

Nike and Jacquemus launch Après Ski collection combining style and performance

Nike and French designer Simon Porte Jacquemus have unveiled their collaborative Après Ski collection, featuring 18 pieces that merge high-performance functionality with Jacquemus’ signature elegance…

11:05, November 25

Miss Universe President Shares Health Update on Miss Jamaica Gabrielle Henry After Pageant Fall

After Miss Jamaica, Gabrielle Henry, fell during the Miss Universe preliminaries, the pageant organization's president Raúl Rocha shared more about her hospitalization and recovery, E! News writes...

23:02, November 21

Investing in luxury: The designer bags that have gained the most value over the past five years

The study found that seven of the ten fastest-appreciating items were handbags, with the Chanel Classic Flap Bag taking the top spot. Its value rose 93% from 2020 to 2025, climbing from $5,850 to $11,300. The Medium/225 version has become particularly rare, driving secondary market demand and pushing prices even higher...

19:52, November 19

Chopard unveils its most complicated watch yet: The L.U.C Grand Strike

At Dubai Watch Week, Swiss luxury watchmaker Chopard unveiled its most complex timepiece to date: the L.U.C Grand Strike, reports Robb Report...

22:22, October 28

Luxury watches for the wealthy and rare: Why new models are getting pricier while millennials chase vintage

It seems like old news, but luxury watches continue to rise in price. Brands are increasingly opening their own monobrand boutiques instead of selling through multibrand stores, even though clear signs show that consumers often prefer the latter. Additionally, vintage and pre-owned watches are becoming increasingly important for younger buyers...

20:10, September 11

Mariam Torosyan Wins Cartier Impact Award for Outstanding Global Impact

Mariam Torosyan, Founder & CEO of Safe YOU, has been honored with the prestigious Cartier Women’s Initiative (CWI) Impact Award for her outstanding global impact as a social entrepreneur...

21:15, August 28

Cheeky Kim Kardashian rocks see-through underwear for racy Skims photo shoot

Kim Kardashian is once again pushing boundaries with her Skims line․․․

14:05, August 27

Sexiness isn’t just lace: Victoria’s Secret launches two new scents for its Very Sexy collection

Victoria’s Secret continues to seduce not only with lingerie but also with fragrance — the iconic Very Sexy line has just been expanded with two new additions, both designed to feel like an invitation to adventure…

14:05, August 26

Bugatti and Jacob & Co. unveil Tourbillon and Tourbillon Baguette watches

Bugatti has once again fused the worlds of hypercar engineering and high watchmaking, unveiling the Bugatti Tourbillon and Bugatti Tourbillon Baguette, created in partnership with Jacob & Co...

12:30, August 21

One of Asia’s Most Recognizable Celebrities Wears Krikor Jabotian on the W Magazine Red Carpet

Chinese actress, singer, and former f(x) member Victoria Song (Song Qian), one of the most recognizable celebrities in Asia, recently made a striking appearance on the W Magazine red carpet wearing a layered and vibrant look by Krikor Jabotian…

14:58, January 7

Louis Vuitton Escale ‘Snakes Jungle’ watch marks Year of the Wooden Snake 

The Métiers d’art dial features an energetic snake in a verdant bamboo forest....

21:25, December 6

Star designer Samuel Ross releases new Hublot Big Bang Tourbillon Carbon watch

This stunning watch was conceived based on high concepts of how design and art should serve social functions. Only 50 pieces will be produced—and the price will be $ 143,000...

20:19, November 28

Adidas’ weird new $250 sneakers divide shoppers

Adidas’ AVAVAV collaboration brand has come under fire after the release of its latest collection—which includes the Superstar sneakers. The $250 sneakers, which debuted at Milan Fashion Week as part of the 2025 AVAVAV collection, feature removable rubber toes—called “Superfingers”—that mimic barefoot running shoes....

22:10, October 24

Ancient Armenian, Persian rugs are turned into expensive duffel bags in Los Angeles

The photographer-turned-rug dealer, who opened a Los Angeles showroom in 2020, has an understanding of and respect for the late 19th- and early 20th-century Persian and Armenian rugs that make up much of his enviable collection. At the same time, he’s able to see them as more than just that...

12:05, March 11

Oscar 2024 red carpet. celebrity looks (photo)

The 96th "Oscar" award ceremony is already in the past. it proved once again that the best film of the previous year was "Oppenheimer"...

22:31, March 5

Penelope Cruz, Vanessa Paradis, Gigi Hadid at Chanel Paris Fashion Week show

The stars were out in force at the hottest ticket in town, the Chanel Paris Fashion Week show at the Grand Palais on Tuesday․․․

12:08, February 23

ArmenՅԱՆs: Armenian designer Khosrov on his “tree dress” which hit the Grammy’s red carpet, his roots and inspirations

The name of the Armenian designer Khosrov Melkonyan became more popular after this year’s Grammy awards...

13:22, January 19

Lana Del Rey stars in Skims’ Valentine’s Day campaign

SKIMS and Lana Del Rey have taken the internet with their collaboration…

10:31, January 19

Penélope Cruz on 'Ferrari' and the beauty of getting older

Penelope Cruz has recently posed for Elle.com demonstrating some iconic looks and her signature eyeliner makeup...

14:31, January 16

Emmys 2024: Celebrity looks on the red carpet

From classic to romantic, from floral to glamorous; the red carpet at the Emmys 2024 showcased a variety of looks...

20:25, November 9

Model Rubina Khanzadyan shares the process of creating her Carolina Herrera wedding dress

Armenian model Rubina Khanzadyan, who is known for her cooperation with the Victoria's Secret brand, published new photos on Instagram...

22:00, October 23

Neymar poses for Kim Kardashian's SKIMS

The famous Brazilian football player Neymar starred in Kim Kardashian's SKIMS brand advertising campaign...

16:32, October 21

Khloe Kardashian "shines bright like a diamond" in a wedding ceremony

The Kardashians' reality star Khloe Kardashian has recently participated in a wedding, showing her shining look...

16:15, October 16

Armenian Rubina Dyan poses for CR Fashion Book new issue

Armenian model Rubina Dyan, who is mostly known for her collaboration with Victoria's Secret...

12:08, October 5

Kim Kardashian, 42, poses for Fortune's 100 Most Powerful Women issue

Kim Kardashian graced the cover of Fortune's October/November issue released on Wednesday...

22:16, February 14

ArmenՅԱՆs: Jewelry designer Alex Moss on his Armenian roots, the piece for Drake and his "Cathedral of Dreams"

NEWS.am STYLE's ArmenՅԱՆs features an interview with the Armenian American jewelry designer...

16:04, January 28

Nicole Scherzinger looks like Kim Kardashian? (PHOTOS)

The famous brunette posted a new photo series as a blonde…

14:05, January 11

Golden Globes red carpet most amazing looks (PHOTOS)

As always, this year's Golden Globes stars shined...

19:22, December 16

Sarah Jessica Parker releases handbag collection in collaboration with Fendi

"To me, Fendi is about legacy...

17:31, November 3

Puma to release collection of sneakers with Pokemon

Puma x Pokemon collection will include several pairs of sneakers...

12:52, October 20

Nigerian model Ololade Olagbaye on working in Armenia, her dreams, starting business in Yerevan (PHOTOS)

She is Ololade Olagbaye, but she prefers to be called just Lola...

12:02, February 20

Bearded Bearbrick releases collectible figures from collaboration with Karl Lagerfeld

It was released on the three-year anniversary of Lagerfeld's death…

12:15, February 5

Naze, Armenian bedding brand about comfort and minimalism

Naze is one of the social initiatives of the Diaconia Charitable Fund...

18:13, June 3

Mexico demands an explanation from Zara amidst 'cultural appropriation' accusations

Similar claims were made to Anthropologie, and Patowl as well...

12:59, April 16

Zara brand slammed for indecent postures of children in ad campaign

The scandal erupted when one of the mothers posted a photo of advertising...

10:32, April 8

Brad Pitt, Brioni release joint collection (PHOTOS)

It comprises a suit, a long-sleeved cashmere polo, a cotton shirt, a sports jacket, a light coat, and an evening jacket with woolen trousers…

17:09, March 31

Alexander McQueen and Balenciaga ditch natural fur

Saint Laurent and Brioni are the only Kering brands that have yet to join a fur-free...

11:47, March 11

Zendaya stars in new Valentino campaign

Zendaya became the official Valentino ambassador...

15:42, January 27

L'Occitane's US subsidiary files for bankruptcy

Following the quarantine...

18:37, February 26

Prada to sell pieces in China via online retail platform

Prada closed its flagship store in Hong Kong...

12:08, July 25

Fans criticize online store for diet bars in large-size clothing orders

The Forever 21 clothing store put Atkins diet bars as a gift from sponsors to several US customers…

19:09, June 17

Nike latest release looks like iron

"Nike said... and Nike Iron"...

13:08, February 10

NEWS.am STYLE Make Up: Smokey eyes with trendy lipstick (photo/video)

Today's make up is about the most dramatic Smokey eyes...

14:36, February 3

Valentine’s Day Make up tutorial special for NEWS.am STYLE (photo/video)

On February 14 the lovers f all over the world will celebrate the greatest holliday symbolizing Love...

19:10, January 16

Cindy Crawford’s supermodel daughter Kaia to release her first collection with fashion titan Karl Lagerfeld

Named Karl Lagerfeld X Kaia…

13:10, September 19

Selena Gomez unveiled as the new face of Puma

Selena Gomez poses in a crop top...

10:40, May 15

Andriaveti – an Italian brand with “Armenian” roots

The reason to open a story in Armenia is that Italy-made clothing, bags and accessories are not that common in Yerevan…

11:02, September 24

Irina Shayk performs striptease in Vogue clip

The video starts off with Irina in a messy room, wearing a ruffled red and black top and pencil skirt by Oscar de la Renta...

12:05, June 12

Kendall Jenner and Justin Bieber promoting Calvin Klein in Hong Kong

The reality-turned-catwalk star commanded attention...

17:17, May 13

Diesel jeans created with professional care

Every girl must find “her” jeans...

18:30, May 11

Effective way of seducing: Shoes by Casadei.

Blade from Casadei certainly become new modern classic...

17:45, May 7

Must-have: Leather backpack by Marc Jacobs

This is the best and the most practical choice for traveling...

18:27, April 29

Uncompromising aesthetics: Bag by Armani Jeans

AJ differs by affordable prices, but the quality of materials...

18:15, April 17

Kim Kardashian-style red jumpsuit

It can be put on for a party instead of a cocktail dress...

14:27, April 11

Rain boots from Burberry

Designers turned gray and gloomy shoes into a bright and fashionable element...

14:39, March 31

Marion Cotillard reprises her role as the face of Lady Dior

The images were captured by Peter Lindbergh...

12:02, March 27

Kendall Jenner confirmed as the newest face of Calvin Klein

As she stars in sultry shoot for the iconic brand...

14:02, February 24

Kendall and Kylie Jenner model latest fashion range for PacSun

Kendall Jenner has released a new voguish video...

13:13, December 17

Kendall Jenner shows herself in American Vogue

Kendall modeling next year's hottest trends...

12:01, February 22

Yerevan Mall starts business (PHOTOS)

It opened its doors before customers on Friday…

18:35, February 20

Opening ceremony of Yerevan Mall shopping center (PHOTO)

The center will house 120 stores and will provide around 2,000 jobs...

18:39, February 22

Spring/summer collection in Yerevan’s Ermenegildo Zegna, Burberry and Emporio Armani stores

Emporio Armani designers revived suits with short pants…

17:07, January 1

Designer Tips: Fashion trends of 2013

Snake skin both with its texture and pattern can be very different, so the texture of the fabrics remains trendy...

18:12, December 21

Christmas Market opens in Armenia’s capital

Small wooden houses appeared in Northern Avenue…

20:31, December 20

Yerevan street fashion - PHOTO

Despite the love of Armenian girls to light clothing, the weather whispers louder…

17:11, December 20

Bebe releases new Christmas collection - PHOTO

Confident girls will like a slinky dress with studs…

16:56, December 20

Prada ad shines with most popular stars

Prada grips advertising company of their collection of menswear spring-summer 2013...

20:13, December 14

Red wedding dress – new trend in Armenia? PHOTO

World fashion designers are not so mad at their choice…

19:25, December 2

2013 winter hats for men - PHOTO

Not all men may prefer sport hats…

19:50, December 1

2013 fur pleasure - PHOTO

New Dolce & Gabbana fall-winter 2013 collection amazes with luxury and glamour, using leopard and colorful textures…

17:47, November 30

Casadei for Prabal Gurung collection - PHOTO

The designers of Cesaro Casadei and Prabal Gurung realized that they have similar views...

15:44, November 22

Defile in military boots - VIDEO

It was a must for the winner to know a foreign language…

21:51, November 12

Marks & Spencer store opens in Armenia’s capital - PHOTO

A peculiarity of M&S store is that you can come here to buy everything for your family…

18:28, November 10

Terranova: subtleties of Armenian sales

The cloths had defects…

20:46, November 7

Bershka and Pull & Bear open in Yerevan

Collections will be renewed once in two weeks…

19:12, November 7

Alain Mikli famous due to his Armenian nose

Mikli has turned his character profile into an original dummy for the demonstration of the glasses…

19:45, November 2

Legendary GAP opens in Armenia

The store has three sections: GAP for women, men and kids…

11:12, November 2

World leader of famous optics to purchase optics of Armenian designer

Alain Mikli brand is well-known in the optics sector…

12:56, October 21

Yerevan holds fashion show of Zara new collection - PHOTO

The first one is the style of sexual classics…

17:28, October 20

World top brands in Yerevan - PHOTO

The opening of the center was a real furor…

21:20, October 19

Dalma Garden Mall hypermarket to open in Armenia

Hypermarket will present such brands as Zara, Massimo Dutti, Pull & Bear…

21:12, October 18

In Armenia you can see fashion everywhere – Zara Executive General Director

NEWS.am STYLE presents an interview with Executive General Director of Zara and Inditex Group Yassine Sibari…