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Prada to sell pieces in China via online retail platform

18:37, February 26

Prada to sell pieces in China via online retail platform Prada closed its flagship store in Hong Kong and canceled a fashion show Prada has signed an agreement with Tmall, China’s most popular online retail platform, to sell 75 pieces from spring 2020 collection.

The platform offering clothes are accessories of the Italian fashion brand in China is being tested. However, the number of subscribers reached 4,000 just hours after the platform was launched. Earlier Prada closed its flagship store in Hong Kong and canceled a fashion show in Tokyo over coronavirus outbreak.


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