• Armenian American Makeup Artist Louie Zakarian Earns 19th Emmy Nomination

  Armenian American makeup artist Louie Zakarian has earned his 19th Emmy nomination for his work on Saturday Night Live, further cementing a career that has made him one of television’s most accomplished makeup artists, The Armenian Report writes...

• Louis Vuitton Introduces a $58 Lip Liner and Accompanying Accessories for Nearly $1,000

  Louis Vuitton continues its major expansion into the beauty industry. The brand has unveiled the LV Crayon, an innovative lip liner that serves as the centerpiece of its new cosmetics line, La Beauté. This unique newcomer was developed under the close creative direction of legendary makeup artist Pat McGrath...

• The Cosmetics of the Future Are Already Here: How China Is Reshaping Global Makeup Standards

  C-beauty — short for Chinese beauty — is entering a new stage and increasingly setting its own rules, writes Vogue...

• YSL Beauty unveils new lip products featuring Dua Lipa

  YSL Beauty has expanded its Lovenude collection with two new lip products: the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. Both products promise long-lasting, high-performance results while remaining comfortable to wear. Global brand ambassador Dua Lipa stars in the campaign...

• Doja Cat launches bold red lip kit with MAC

  MAC Cosmetics and Doja Cat have teamed up to release a lip kit inspired by her iconic red look at the 2025 VMAs...

• Clinique brings back Chubby Sticks: 28 shades of nostalgia and joy

  Clinique’s iconic Chubby Sticks, first launched in 1997, are enjoying a major comeback. The brand has expanded the line to include four products for lips, cheeks, and face: Moisturizing Lip Color Balm, Cheek Color Balm, Sculpting Contour, and Sculpting Highlight. The full palette now features 28 shades, including fun new options like Happiest Happy and Poppin’ Pink...

• MAC launches “Powder Kiss”: Matte lips of your dreams

  MAC Cosmetics has unveiled its latest lip collection, promising soft, blurred lines and a dreamy matte finish. The “Powder Kiss Hazy Matte” range includes both lipsticks and mousses, designed to create effortlessly soft-focus matte lips. The campaign features rapper Doja Cat and Ella Gross from K-pop group MEOVV...

• Pinterest names “Glitchy Glam” the top beauty trend for 2026

  According to Pinterest’s annual trend report, 2026 will be the year of eccentric makeup. The platform predicts that “glitchy glam” will dominate social media, marking a bold departure from the 2025 “no-makeup makeup” and clean girl aesthetic...

On February 14 the lovers f all over the world will celebrate the greatest holliday symbolizing Love- Saint Valentine's Day. We're sure many girls have not decided yet which look to choose for that special day. NEWS.am STYLE and make up artist Masha Mirzoyan will try to help you with that question.

So, Masha chose a dramatic make up for our model Marianna Malkhasian using a bright sparkling red lipstick. As for the eyes she preferred to stress them with eyeliner and long lashes.

See the result in our video.

Syune Arakelyan

Follow NEWS.am STYLE on Facebook, Twitter and Instagram