Selena Gomez, 25, poses in a crop top as she was unveiled as the brand new face of Puma.
Puma broke the news on their Instagram page, with the caption: 'welcome to the fam, @selenagomez'.
Decked out in a velvety sleeveless top baring the label's name across it's front, Selena stared directly into the camera with a seductive gaze.
'Officially a part of the fam @puma #pumapartner', Selena wrote on her own Instagram page.
The star's supportive partner The Weeknd, 27, proudly re-posted the shot and added a row of slyly-smiling emoji faces.
15:11, January 15Kim Kardashian clarifies Kanye West's comments on R. Kelly, Michael Jackson
12:25, January 14Egg beats Kylie Jenner's record on Instagram
11:51, January 14Charles Aznavour’s car put up for sale in Paris
09:31, January 14
'Game of Thrones' new Season 8 trailer sees the Starks reunite
19:33, January 12French fries - the best snack to champagne!
18:27, January 12Serj Tankian to appear on new album from John Dolmayan
11:17, January 11Armenian coat of arms printed on Soulja Boy jacket
19:15, January 10Rihanna presents her new underwear for Valentine's Day
13:59, January 10Nazeni Hovhannisyan: It is myth that we, Armenians, are hospitable
13:31, January 10Famous Russian actor advises to visit Yerevan
16:08, January 9Prince Harry and Megan Markle host parties for their celebrity friends including Alexis Ohanyan and Serena Williams
15:17, January 9Eurovision 2019 logo revealed