• Lamborghini on Your Shoulders: Balenciaga Unveils a $9,500 Jacket and a Baseball Cap That Costs as Much as a Plane Ticket

  Balenciaga and Automobili Lamborghini have teamed up once again, unveiling a limited-edition clothing collection inspired by the new Fenomeno hybrid supercar. The lineup includes a leather biker jacket, hoodies, T-shirts and baseball caps, all featuring the two brands’ logos and price tags comparable to those of a used car...

• Dolce&Gabbana and Mytheresa Unveil Luxurious Christmas 2026 Collection

  The collection features sculptural mini dresses, floor-length evening gowns, flowing skirts and pajama-style sets. Sheer chiffon, sparkling sequins, metallic accents and star motifs create an atmosphere of theatrical glamour synonymous with Dolce&Gabbana...

• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

• Naked Corsets Take Over the Red Carpet: Which Stars Turned Nudity Into Art — and Who Went Too Far?

  The naked body has become fashion’s hottest accessory of 2026. Heidi Klum, Zendaya, Kim Kardashian and other celebrities are stepping out in unconventional corsets that mimic bare breasts and the contours of the human body. While some transform these provocative designs into works of art, others risk crossing the line into excessive exposure...

• Chanel, Gucci and Burberry Under Fire: What Luxury Brands Have Been Hiding From Consumers

  Luxury brands have long destroyed unsold goods to preserve exclusivity and prevent their collections from losing value. Now, the European Union is trying to put an end to the practice...

• I’m Always Excited to Explore My Roots: Krikor Jabotian on Armenian Fashion and His Collaboration with Armine Harutyunyan

  Admiring the pieces on display, Jabotian took a moment to speak with NEWS.am STYLE about Armenia’s evolving fashion scene, his connection to his ancestral homeland and his collaboration with Armenian model Armine Harutyunyan…

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

It’s already the second year that Armenia holds Fashion Forum Yerevan. This year, the forum is scheduled for June 25-29 by the efforts of Fashion and Design Chamber of Armenia, EU for Business program by EU and State Tourism Committee of Armenia.

The forum is aiming to develop the prosperity of fashion in Armenia.

“The main aim of the forum is to develop the skills of not only famous but also new designers and students and to make possible their professional exchange. Apart from the opening ceremony we will also have a fashion exhibition on June 25, during which we will represent the collections of Armenian designers including national dresses and accessories. The exhibition will last till June 29”, says designer Vahan Khachatryan, who is also the head of Fashion and Design Chamber of Armenia. He also informs that during the second and third days of the forum nearly 12 specialists from different countries will come to Armenia for master classes. The educational program was represented by Elen Manukyan, the head of projects of the chamber.

“We mostly emphasize the international experience, that’s why we’ve invited professionals from different countries including UK, Italy, Lebanon, Russia and Switzerland. Among the specialists you can find lecturers, journalists, who are also fashion specialists. The editor-in-chief of Marie Claire Italia will also be in Yerevan during these days. This year’s concept is to represent Armenian culture and to show our heritage through the shown works,” Manukyan said.

The chair of State Tourism Committee of Armenia, Susanna Safaryan, in her turn, thinks that the forum is very important for tourism development in Armenia.

“This kind of events are serving for the tourism development in Armenia and are good for the fame of the country. I’m very happy that this forum is also linked to tourism and I wish the program to have a huge success hoping that it will be held every year. This is our aim,” she noted.

The importance of the forum was also highlighted by the head of the EU for Business program, Eva Neher, who thinks that the forum has a very interesting structure. According to her, she sees a lot of potential in the fashion field in Yerevan.

Speaking about the most important points of the forum, Vahan Khachatryan included the exchange of the skills and coverage by the international media.

“Any experience of raising the name of Armenia in the world is a very positive aspect for our country,” he noted.

Syune Arakelyan

Follow NEWS.am STYLE on Facebook, Twitter and Instagram