• Demna Turns the Page at Gucci: A Lavish “Store Show” in Milan Unveils a New Aesthetic

  Demna presented Gucci’s Spring/Summer 2027 collection in Milan, transforming the runway into a spectacular Store Show — a large-scale fashion presentation staged inside a specially constructed, gigantic Gucci boutique. The designer himself described the collection as an embodiment of his “complete personal vision for the brand.”..

• Max Mara Unveils a Collection for Women Who Have Too Much to Do

  The foundation of Max Mara’s Spring/Summer 2027 collection is practical, functional clothing: safari-style jackets, pocketed vests and trench coats. Even if the woman wearing them never unfastens the oversized pockets or uses the storm flap on her coat, WWD writes...

• “I Like My Body When It Is with Your Body”: FENDI Turns Fashion Week Into a Game of Mirrors and Seduction

  An invitation to a fashion show usually offers a hint of what guests can expect. But this time, FENDI limited itself to a single mysterious phrase: “I like my body when it is with your body.”..

• Kisses, Moans and Simulated Sex: Diesel Show in Milan Shocked the Audience

  At fashion weeks around the world, traditional runway shows increasingly seem to be giving way to unexpected performances. But what happened at Milan Fashion Week appears to have surprised even the most seasoned fashion crowd, according to the New York Post...

• From “Ugly” Prints to Mini Pockets: Prada Turns the Skirt Into Fashion’s Ultimate Object of Desire

  Miuccia Prada and Raf Simons decided to look at women’s fashion literally from the bottom up. The star of Prada’s Spring/Summer 2027 collection was the skirt — a garment the fashion house considers one of the most expressive and versatile elements of a woman’s wardrobe...

• Luxury Loses Its Shine: Middle East War Deepens Crisis in Global Luxury Market

  Behind the spectacular shows of the world’s biggest fashion houses in Milan and Paris lies a troubling picture: the global luxury market continues to slow, while the war in the Middle East appears to be making matters even worse, Reuters reports...

• Burberry Brings Joy Back to Fashion: Daniel Lee Teams Up With British Textile Legend Celia Birtwell

  Comfort and joy are the perfect words to describe Burberry’s spring collection, created by Daniel Lee in collaboration with legendary British textile designer Celia Birtwell...

• Donatella Versace Is Starting From Scratch: Legendary Designer Launches Her Own Fashion and Beauty Brand

  Donatella Versace has a new fashion house — but this time, she is building it from the ground up...

Prada to sell pieces in China via online retail platform Prada closed its flagship store in Hong Kong and canceled a fashion show Prada has signed an agreement with Tmall, China’s most popular online retail platform, to sell 75 pieces from spring 2020 collection.

The platform offering clothes are accessories of the Italian fashion brand in China is being tested. However, the number of subscribers reached 4,000 just hours after the platform was launched. Earlier Prada closed its flagship store in Hong Kong and canceled a fashion show in Tokyo over coronavirus outbreak.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram