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EXCLUSIVE: Designer Marianna Harutunian on beautiful crystal mask she made for Jennifer Lopez's “In The Morning” new music video, her collaboration for Lady Gaga's 911 and her feelings for Armenia and Artsakh

18:31, January 21

Armenian-American jewelry designer Marianna Harutunian, who outshines with her original and unique art pieces, has already become one of the most favorite designers for lots of world-known celebrities, among them-Beyonce, Gwen Stefani, Madonna, Cara Delevingne, Nicki Minaj, Pink, Jennifer Lopez and Lady Gaga.

Recently Marianna has shocked the fashion world with her beautiful crystal headpiece which shines in Jennifer Lopez’s “In The Morning” new music video.

“I was asked if I would like to create something for JLo by her stylists Mariel Haenn and Rob Zangardi also known as Rob&Mariel”, Marianna told in her new interview with STYLE.

“Because of the time frame I couldn’t custom make the headpiece, but luckily I had exactly what they needed and it fit her perfectly without needing any adjustments. I did custom make 10 nail tip rings to match the headpiece”, says the designer.

“Ethereal Fashion Fantasy”-this is how describes JLo’s style in the music video. Speaking about Marianna’s crystal mask the website writes, “The best fashion moment of all, however, comes near the end of the video. Lopez emerges in a tiered, feathered Valentino coat that stands several feet high, complete with a Marianna Harutunian crystal mask. (Harutunian is a jewellery designer who has also made custom pieces for Lady Gaga.)”

Those, who have once seen Marianna’s art pieces can’t help admiring her style, and the designer is very touched for that valuation.

“I’m just trying to bring my visions to life. I’m humbled and grateful for the acknowledgment. It’s truly a dream come true. Doing what you love is a blessing”, she says.

As for Lady Gaga’s 911, Marianna says she couldn’t even imagine, that the music video would be inspired by Armenian film director Sergey Parajanov’s “The Color of Pomegranates”.

“Lady Gaga is an icon, so working with her is always exciting. I was asked to make a headpiece about a week before the video shoot date. They sent me the sketches of what they were looking for so I custom created this specifically for the video. Normally I would ask for some time to create a piece like this, but since they didn’t have any I worked many hours to complete it in time. It took me about a week to complete it. I used brass pieces curving them to give it a three dimensional look. I set it on a headband to secure it on his head.

I actually did not know the premise of the video until it came out. I’m assuming it was top secret. That made it more exciting when I watched the video for the first time and found out the inspiration”.
The Armenian-American designer was supporting her homeland Armenia during the war in Artsakh started on September 27 by Azerbaijan and Turkey.

“2020 was an emotional roller coaster to say the least. I was not in a good place along with all the Armenians in the world. We have been through so much grief and heartache. And we are still suffering. Armenia is always on my mind even though I’m not there. It was very hard to create with what was happening. I do know that we will overcome this and be stronger than ever. We aren’t going anywhere. Never have never will”, says Marianna speaking also about Covid 19 and all the difficulties it brought to the fashion industry.

“COVID-19 was the worst possible tragedy that happened in 2020 for all of us especially small businesses. It affected me deeply with my clients like Disneyland, productions for music videos, editorials and etc. Times are hard so I tried to put my energy in creating with the hope of things getting back to normal soon. Besides there is a constant fear not really for myself, but I am fearful for my parents and older relatives. Over 400,000 people have died so far in the USA. Hoping and praying for a better, brighter and healthier 2021 for all of us. Looking forward to show my new designs that I’m working on very soon. I’m feeling optimistic for 2021 even if it has been a slow start for me and most of the people in the industry, creating keeps me sane! Excited for our new administration and hopeful for a positive change”.

The designer has made some new pieces also for Tyra Banks and singer Brandy.

“For Tyra it was for ‘Dancing with the Stars’ and for Brandy I’m not sure but be on the look out she used one of my headpieces. Sometimes I never know until it comes up”, she says.

Syune Arakelyan

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