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Kendall Jenner is facing accusations of cultural appropriation, Page Six reported.

This time around, it’s over the new ad campaign for her 818 Tequila.

The 25-year-old model is featured in new photo and video promos for the brand, recorded on an agave farm in Jalisco, Mexico.

Throughout the ad, the runway pro wore jeans, a cowboy hat, and a loose cotton shirt over a tank top.

For many, however, this look capitalized on stereotypes associated with Mexican farmers.

Jenner has yet to respond to the backlash.

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