• Tamzin Merchant breaks silence on playing Daenerys in original Game of Thrones pilot

  Before Emilia Clarke was Daenerys Targaryen, there was Tamzin Merchant․․․

• Florence Pugh Hit By Audience-Thrown Object At 'Dune 2' Event In Brazil

  Florence Pugh was pelted in the face with an object during an appearance at CCXP São Paulo on Sunday․․․

• Taylor Swift generates more than $100M in spotify streaming revenue this year

  For Taylor Swift, 2023 was indeed a very good year...

• House of the Dragon’ Season 2 Teaser Trailer Shows Intense Dragon War Action

  The HBO fantasy hit and Game of Thrones prequel series unveiled a teaser trailer...

• Julia Roberts reveals what iconic 90s movie Pretty Woman was really meant to be about

  90s movie Pretty Woman is one of Julia Roberts' most famous films, but it was originally meant to tell a very different story...

• Kendall Jenner becomes third KarJenner to land Forbes cover after Kim Kardashian and Kylie Jenner

  Kendall Jenner has landed on the cover of Forbes magazine this month for the 'Special Issue' called 30 Under 30 for the 'class of 2023.'...

Luxury brands try to stay out of the way when it comes to big scandals. But when Amber Heard accused Johnny Depp of violence, the Dior brand was the only one who did not break the contract with the actor and the face of the Sauvage fragrance.

Demand for Dior Sauvage has almost doubled since the lawsuit began, according to Hey Discount.

In just one month, Google searches increased by 48%, from 823,000 in March to 1.2 million in April (the month the trial began). The same thing happened on TikTok - the cologne reached 209 million views, becoming the most popular on the app.

Sauvage is now the second most popular fragrance in the world according to Google and social media. It is second only to Baccarat Rouge 540, Maison Francis Kurkdjian.

Depp became the face of Sauvage after its launch in 2015. From the beginning to the end of the trial, Dior supported the actor. A year ago, he even launched a new advertising campaign with Depp. For this, the brand was often criticized, but still continued to cooperate, and never regretted it.

Photos by Denis Makarenko/Shutterstock

Follow NEWS.am STYLE on Facebook, Twitter and Instagram