Dior Beauty has revealed its first-ever alcohol-free and water-based fragrance, J’Adore Parfum D’Eau, which features Charlize Theron as the face of the campaign that will launch this September, Hypebae reported.
This game-changer announcement is exciting for the brand as they’ve manufactured their ingenious formula through a patented nano-emulsion process that involves integrating a high concentration of floral oils and water under high pressure. Before the perfume formulation, it was considered impossible to produce an efficacious perfume without alcohol. Leading the charge of fragrance within the beauty industry, Dior has withstood all odds creating a one-of-a-kind lane for itself.
J’Adore Parfum D’Eau is a non-sticky, enduring perfume that casts off a wistful blend of flowers including orange blossom, sambac jasmine, Damascena rose and magnolia, all of which are sourced through Dior’s “Beauty As a Legacy” sustainability program. The refreshing scent elicits the feeling of floating through an orange blossom field.
The J’Adore Parfum D’Eau fragrance retails for $118 USD and can be purchased via Dior’s website.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
18:47, April 27
Wine story: JancisRobinson.com chief editor speaks about her wine adventure in Armenia (exclusive)21:16, April 26
Burj Al Arab and Atlantis, The Palm named world’s most Instagrammable hotels20:15, April 26
Gold pocket watch recovered from body of richest passenger on Titanic up for auction19:23, April 26
Montegrappa unveils pen dedicated to Frankenstein16:21, April 26
Miami Sex Museum opens ‘Desire Machines’ exhibition by Hajime Sorayama15:19, April 26
Supermodel Gisele Bündchen bursts into tears during conversation with police14:11, April 26
Jimmy Kimmel mocks Kanye West's plans to launch porn platform13:31, April 26
Ex-girlfriend Julia Fox says her affair with Kanye West left ‘sour aftertaste’ in her mouth12:20, April 26
Kylie Jenner not pregnant with Timothée Chalamet's child, despite social media rumors11:16, April 26
Salma Hayek shares throwback photos from wedding to Francois-Henri Pinault10:18, April 26
Kim Kardashian admits to not watching American Horror Story with her debut23:16, April 25
Miu Miu becomes world’s most popular brand