• Armenian Video in Global Cultural Trend Takes Social Media by Storm and Draws Attention From International Media

  The video BORN FROM CULTURE | ARMENIA, created as part of an international visual trend by director and cinematographer Avo Harutyunyan and the Black Flight team, surpassed one million views just one week after its release...

• “Navasard” Armenian-Iranian Festival Celebrates Anniversary: ​​Two-Day Cultural and Culinary Celebrations Expected in Sisian

  This year, the “Navasard” Armenian-Iranian Cultural and Culinary Festival celebrates its 5th anniversary...

• The Armenian Footprint in K-pop: The Story of a Young Man from Armenia Conquering the Korean Entertainment Industry

  Geopolitically and culturally, Armenia is most familiar to global audiences through Armenian-American icons like Kim Kardashian or Cher. But while the nation remains a mystery to most Americans, a powerful movement of K-pop fans and performers is thriving inside Armenia itself, writes Grace Kao, Professor of Sociology and member of the Ethnicity, Race, and Migration program at Yale University, in an op-ed for The Korea Herald...

• Poisoner, Lover, Defender: The Horrific Death of Queen Parandzem of Syunik

  Parandzem is an Armenian queen whose death ranks among the most tragic and brutal accounts in Armenian historiography...

• Elle Arabia Names Armenia the Next Hidden Gem for Luxury Travel

  Armenia has caught the eye of one of the world's premier fashion and lifestyle publications. Elle Arabia, the Arabic edition of the iconic international magazine, featured the country on its official Instagram account, highlighting it as a "hidden luxury destination no one is talking about...

• Beyond Five-Star Hotels: How Armenia Is Redefine Luxury Travel

  This movement—dubbed experiential luxury—has propelled glamping into one of the most sought-after travel formats in recent years. With its dramatic mountains, deep canyons, and serene lakes, Armenia seamlessly aligns with this global shift, offering its own unique interpretation of modern luxury...

• Kapan Fest: Why Musicians Keep Coming Back to Kapan  

  A few minutes before the concert, Gilles Apap was backstage talking to me about surfing. Then he picked up a rose and balanced it on the tip of his nose. A music stand came next. Students tried to imitate him. None succeeded....

• New Odysseus TV Series to Film in Armenia and Greece

  A new independent TV series, Odysseus, is in development from Greek production company Tanweer, alongside U.S. producers Tectonic and U.S.-Armenian company USATV….

World-renowned designer Krikor Jabotian spoke on his Instagram page about the war unleashed by Azerbaijan on the border with Armenia. The Lebanese-Armenian designer called for "stand with Armenia" and wrote next to the post:
"A ceasefire agreement ending two days of heavy shelling along the Armenia-Azerbaijan border has taken place. The intense hostilities took the lives of 105 Armenian soldiers. In recent decades, Nagorno-Karabakh has been the site of Azeri aggression and now Armenia’s territorial integrity is at stake.

On September 13 at 12:05 a.m., the Azerbaijani AF units opened an intensive fire with artillery and large-caliber rifles in the direction of Vardenis, Sotk, Artanish, Ishkhanasar, Goris and Kapan towards the Armenian positions. 105 casualties are currently known.

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