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• Franck Muller, S.T. Dupont introduce Master Lighter 

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• Six Senses plans to open Six Senses Residences Dubai Marina, with focus on healthy living

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• Montegrappa unveils pen dedicated to Frankenstein

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• LVMH exports more designer goods than France wines

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• Bride is shocked after receiving most disgusting wedding gift

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Advertising costs for this Sunday's Super Bowl have reached record levels, with the world's biggest companies spending big to get their products in front of millions of viewers. The average cost of a 30-second commercial for the National Football League’s (NFL) biggest game of the year is about $7 million, The New York Times reports, noting that a decade ago the average for the same time period was $4 million.

Most of the ads sold last year for between $6 million and $7 million, according to the Associated Press. Last year's game featured big-budget commercials for Dunkin', pet food delivery service The Farmer's Dog, Amazon, and several alcohol companies, among others.

This year's Super Bowl, which will be broadcast on CBS, is expected to draw tens of millions of viewers to watch the Kansas City Chiefs take on the San Francisco 49ers.

Expectations for this year's Super Bowl are especially high given the buzz surrounding Kansas City Chiefs' Travis Kelce dating megastar Taylor Swift. 

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