Kim Kardashian's SKIMS brand made its television debut with an "otherworldly" video campaign helmed by Fran Le Bon called "SKIMS Lab."
The action takes place in space, where Kardashian takes on the role of "chief engineer" in a futuristic laboratory. There, she oversees quality control of the brand's signature styles, including shapewear, T-shirts and bras, along with an army of Kardashian "clones" who put the stretch, comfort, and smoothness of the fabrics to the test.
“As this is our first made-for-TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand's history and obsession with product development in a witty yet quirky manner,” Kardashian said.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
21:23, May 12
Wine Story: Armenian winery Voskevaz - life full of passions, risks02:45, May 12
Switzerland becomes the winner of Eurovision 2024. Armenia ends up 801:23, May 12
Armenian Ladaniva's performance at the Eurovision 202423:00, May 11
Eurovision 2024, Grand Final: Armenia to perform under the number 19 (LIVE)10:11, May 11
Eurovision 2024: How to vote for Armenia tonight?20:29, May 10
George Clooney tells fans of feeling ‘old’19:19, May 10
John Malkovich joining Marvel Cinematic Universe in upcoming Fantastic Four16:17, May 10
Elizabeth Taylor documentary, featuring her never-before-seen archives, to premiere in summer15:38, May 10
Khloe Kardashian admits to forcing Tristan Thompson to take several paternity tests after their son Tatum’s birth14:55, May 10
Angelina Jolie encourages her kids to 'avoid' their dad, Brad Pitt14:17, May 10
Jennifer Lopez bringing back '90s style13:23, May 10
Kendall Jenner admits to having 'tough two months'