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Kim Kardashian's SKIMS brand made its television debut with an "otherworldly" video campaign helmed by Fran Le Bon called "SKIMS Lab."

The action takes place in space, where Kardashian takes on the role of "chief engineer" in a futuristic laboratory. There, she oversees quality control of the brand's signature styles, including shapewear, T-shirts and bras, along with an army of Kardashian "clones" who put the stretch, comfort, and smoothness of the fabrics to the test.

“As this is our first made-for-TV campaign, we really wanted to bring viewers into the SKIMS universe and create a film about our brand's history and obsession with product development in a witty yet quirky manner,” Kardashian said. 

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