Diageo has combined new and old to create two rare bottles of whiskey priced at $50,000. The new product is an artificial intelligence technology called SmokeDNAi, which enables to study the process of aging whiskey in barrels.
Diageo has invested nearly $44 million in whiskey aging research and brought the Ghost Port Ellen distillery back to life with the rare Port Ellen Gemini whiskey. The technology opens the door to analyzing the taste characteristics of non-identical double whiskeys distilled in different barrels—residual and original.
There were differences in vanilla characteristics between the two Port Ellen whiskey casks; one contained about 3% and the other—about 6%, Fox News reported. The remaining cask contained spirits from the 1960s and 1980s, according to national luxury ambassador and head of whiskey operations at Diageo North America, Evan Morgan. “We want to achieve that wonderful slow maturation in the barrel where we control the flavor,” Morgan told Fox News Digital.
The process requires whiskey samples to undergo chemical analysis followed by gas chromatography, and data sets of individual components are broken down using an algorithm. Connoisseurs can observe flavor combinations, aromas, and profiles invisible to the human eye. “In the visual image, you'll see small amounts of a single particle moving,” Morgan said.
Visual profiles can include a combination of coconut, smoky, earthy, medicinal, floral and sweet aromas Fox News added.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
21:16, April 26
Burj Al Arab and Atlantis, The Palm named world’s most Instagrammable hotels20:15, April 26
Gold pocket watch recovered from body of richest passenger on Titanic up for auction19:23, April 26
Montegrappa unveils pen dedicated to Frankenstein16:21, April 26
Miami Sex Museum opens ‘Desire Machines’ exhibition by Hajime Sorayama15:19, April 26
Supermodel Gisele Bündchen bursts into tears during conversation with police14:11, April 26
Jimmy Kimmel mocks Kanye West's plans to launch porn platform13:31, April 26
Ex-girlfriend Julia Fox says her affair with Kanye West left ‘sour aftertaste’ in her mouth12:20, April 26
Kylie Jenner not pregnant with Timothée Chalamet's child, despite social media rumors11:16, April 26
Salma Hayek shares throwback photos from wedding to Francois-Henri Pinault10:18, April 26
Kim Kardashian admits to not watching American Horror Story with her debut23:16, April 25
Miu Miu becomes world’s most popular brand22:19, April 25
Arnold Schwarzenegger reveals some subtleties of Sylvester Stallone's unique style