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Rolex announces latest offerings at Watches & Wonders 2024 in Geneva

19:33, April 10

Rolex has announced its latest offerings at Watches & Wonders 2024 in Geneva. A total of six models will be on display including the GMT-Master II, Day-Date, Perpetual 1908, Deepsea, Daytona, and Sky-Dweller in a variety of designs and sizes.

GMT-Master II

This model is the first to feature black ceramic and a gray Cerachrom insert on the bezel. This discreet bezel complements the black dial. White gold indices coated with Chromalight harmonize with the elegant 40mm Oystersteel case.

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In terms of technical specifications, the reference model is equipped with Caliber 3275 with a power reserve of 70 hours. The new GMT-Master II retails for $11,300 and comes with a metal Oyster or Jubilee bracelet.


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This gold Everose Day-Date 40 with an ombre slate dial will look familiar for those who followed this year's Academy Awards. Yes, this is the exact model that the brand showed at the end of its special video at the Oscars. In addition to this model, Rolex introduced three more versions: a 40mm white gold version with a mother-of-pearl dial, a 36mm yellow gold version with a white dial, and a 36mm Everose gold version with diamonds and a blue-green dial.

Perpetual 1908

Last year, Rolex released the Perpetual 1908 in 18k yellow or white gold with a choice of black or white dial. This time around, the house reinterprets this model using a refreshing palette, while maintaining the silhouette's historical codes and contemporary elegance. Encased in 950 platinum, this watch features a grain of rice pattern that gives the icy blue dial a rosette-like visual effect.

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The new Perpetual 1908, priced at $32,768, comes on a brown or black alligator strap lined with green calfskin, and fastened with a double platinum buckle.


This model is presented in a brilliant 18-karat yellow gold case with a tonal dial and a luminous blue bezel. Integrated into the dial is a blue ceramic compression ring that forms an impressive Ringlock system, ensuring the watch's ability to withstand extreme pressure at depths of up to 3,900 meters in the sea.

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On the side of its case, you can see the RLX titanium helium release valve, which provides an additional level of protection for the watch when diving to greater depths without compromising its water resistance. The Deepsea retails for approximately $55,241 when paired with a matching yellow gold Oyster bracelet.

Cosmograph Daytona

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Four new versions of the Cosmograph Daytona have been introduced. Two of them are made of 18-karat white gold with monochrome mother-of-pearl dials, while the rest are made of 18-karat Everose gold and 18-karat yellow gold. All chronometers, presented in a case with a diameter of 40 mm, are equipped with hour markers and a bezel set with diamonds.


Rolex has prepared two new Sky-Dweller models in this elegant and sophisticated configuration. Featuring the brand's signature fluted bezel, the chronometer exudes a luminous and sophisticated appeal, available in Everose gold with a slate dial or 18-karat yellow gold with a rich white dial.

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In terms of functionality, the Sky-Dweller provides simultaneous readings for two time zones, as well as a sophisticated Saros annual calendar.

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