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BMW introduced its new XM Mystique Allure model at the Cannes Film Festival. Combining progressive luxury and extravagant looks, this car is inspired by supermodel Naomi Campbell, created using exclusive materials from the world of haute couture, and features a unique soundtrack courtesy of renowned composer Hans Zimmer.

The BMW XM Mystique Allure is the latest collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the #BMW XM "Dare to be You" ad campaign.

The 77th Cannes Film Festival was the perfect setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French port resort, Naomi Campbell unveiled a one-of-a-kind creation to select guests. “Watching the vision of the BMW XM Mystique Allure come to life has been truly incredible,” said Naomi. “I am honored to be the inspiration for their first haute couture show car, which is a unique masterpiece in every aspect.”

The BMW XM Mystique Allure is the first car in the brand's history to be created using materials from the high fashion industry. Inspired by Naomi's favorite color, the car's exterior features a rich ultramarine hue highlighted by a high-gloss matte finish.

The design seamlessly brings the inside out, using rich velvet and shimmering metallic Frozen sequins in shades ranging from intense violet to deep ultramarine.

The BMW XM Mystique Allure is complemented by its own acoustic character. It is based on a custom adaptation of BMW IconicSounds Electric, developed as a collaboration between BMW Group Sound Design and composer Hans Zimmer.

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