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Luxury real estate developer Discovery Land Company (DLC) has launched an ultra-luxury multi-million dollar residential development in Dubai, where the most expensive piece of land will cost up to $50 million.

The only way to get into this exclusive community called Discovery Dunes is to be invited to buy one of the 340 mansions, villas, or plots of land that collectively occupy 600 acres on its Dubai property. DLC members must go through a rigorous application process.

Facilities include mountain biking, kitesurfing, boarding, and horse riding. The site will also feature a private championship golf course, the region's first 18-hole golf course designed by world-class designer Tom Fazio.

Discovery Dunes will be the debut ultra-luxury DLC residence in the Middle East. The company currently manages 35 luxury residential complexes around the world.

Buyers of custom plots are given full control over how they choose to personalize their villa, be it by building a custom home with a DLC-supervised architect, or working directly with developers.

"The villas at Discovery Dunes are extremely individual," a Discovery Land spokesperson told CNN. “Residents can choose the facade and decoration of each room. Some people want a certain finish from Italy, Brazil or Argentina—we can do it all.”

Discovery Dunes members enjoy exclusive access to Discovery Downtown, a private club located in the extravagant Edition Hotel in Dubai, adjacent to the world's tallest building, the Burj Khalifa.

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