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Real Madrid star Jude Bellingham is new face of Kim Kardashian's SKIMS brand

11:11, June 12

Real Madrid star Jude Bellingham has become the new face of Kim Kardashian's SKIMS brand. The 20-year-old midfielder, who is expected to earn £220,000 a week at Real, is in a new ad promoting a men's underwear line.

View this post on Instagram

A post shared by SKIMS (@skims)

In the video, Jude is wearing dark gray boxers. And addressing the camera, he says: “I'm Jude Bellingham. Everyone wears SKIMS."

Instagram users quickly responded to the video, praising Kim for choosing Jude for her latest ad campaign.

Kim launched SKIMS for men last October, expanding her value brand with her new collection with help from Neymar, Shai Gilgeous-Alexander, and NFL quarterback Nick Bosa.


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