For her last campaign as Versace’s Creative Director, Donatella Versace gathered the brand’s true “family” — longtime friends and muses of the house.
The Fall 2025 campaign features icons Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mika Arganaraz, Anok Yai, Mila Van Eaten, and Jacqui Hooper. The legendary duo Mert & Marcus, who have collaborated with Versace for years, shot the campaign, reports WWD.
View this post on Instagram
“With this campaign, we wanted to convey a message of joy, love, and hope for the future,” Donatella shared. “It’s not just about the clothes — it’s the spirit on set. These images were made with soul, made with friendship. Every collection tells a story, and this is Versace’s story. I’m always ready for the next chapter.”
In April, Prada Group officially announced the €1.25 billion acquisition of 100% of Versace from Capri Holdings, expected to close in the second half of 2025. Earlier in March, it was revealed that Dario Vitale, formerly Women’s Design Director at Miu Miu, would succeed Donatella as Versace’s new Creative Director. Prada Group CEO Andrea Guerra emphasized Vitale’s departure from Miu Miu was “a fully personal decision” unrelated to the Versace deal.
For Donatella, this transition marks a significant milestone. After the tragic death of Gianni Versace in 1997, she took the helm and led the brand into a new era. Beyond her iconic status in fashion, Donatella is known for championing youth and vulnerable communities, advocating for LGBTQIA+ rights, and supporting numerous charitable causes. Designers she helped launch include Christopher Kane, Anthony Vaccarello, and Jonathan Anderson.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
16:26, September 10
$28,000 Cognac Comes With Its Own Chilling Cellar: Louis XIII Unveils New Black Pearl15:43, September 10
Celine and Reebok Team Up: Iconic Freestyle Lo Sneakers Get a Luxury Makeover15:23, September 10
Lily Collins Shows Off Her Figure in a Striking Swimsuit During French Getaway14:42, September 10
Cows, Gold Mines and $1: The Crazy Offers a Billionaire Is Getting for His “Island”14:20, September 10
“Even Dog Shit Deserves More Respect”: Elon Musk Brutally Slams Film About His Life13:33, September 10
“I’m Bored With It”: 68-Year-Old Sharon Stone Reveals She Has Been Living Without Sex for Years12:40, September 10
Sydney Sweeney Goes Naked and Covers Her Intimate Areas With Footballs — Fans Go Wild12:19, September 10
“Naked Audacity”: Bianca Censori Shocks the Public Again11:38, September 10
24-Year-Old Mukbang Star Dies After Extreme Eating11:17, September 10
He Called the Mothers of His Children “Breeders”: Elon Musk’s First Wife Opens Up About Their Marriage10:49, September 10
John Malkovich Cancels Israel Performance After Scandal Over Fabricated Quotes10:28, September 10
Nicole Kidman Sparks Plastic Surgery Debate Again: 59-Year-Old Actress Suspected of Having Breast Surgery