Ariana Grande’s cosmetics brand R.e.m. Beauty launched its new collection, “Wicked: For Good,” timed with the upcoming film release this November. According to CEO Andre Branch, the collection generated $1 million in sales on the brand’s website within the first three hours.
The assortment includes palettes, eye masks, sets, and individual products for lips, eyes, and face, all inspired by the iconic characters Glinda and Elphaba. Prices range from $20 to $65.
The collection is already available at Ulta Beauty and is set to debut at Sephora soon. Branch noted that roughly 70% of customers are Gen Z, encompassing both Ariana’s fans and premium beauty enthusiasts.
R.e.m. Beauty continues to expand its presence across TikTok, Sephora, Ulta, and Amazon, aiming to stay close to its audience and maintain strong sales momentum.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:01, September 14
The Story of a Murder: A Billionaire, an Heiress Wife and a Nurse’s Insane Plan22:22, September 14
A Marathon with Wine and Oysters: France’s Wildest Race21:21, September 14
$50,000 for a Future Wife: Man Hires Professional Matchmaker and Proposes Just Seven Months Later20:34, September 14
$99 a Month for Love: Lonely Men Can Create the Perfect Girlfriend Who Will Never Say No16:16, September 14
10-Year-Old Fashion Prodigy Is Already Dressing Sharon Stone and J.Lo — and Dreams of Conquering New York15:28, September 14
The World’s Scariest Doll Is Now Welcoming Visitors — Medium Urges Tourists to Pray Before Meeting Annabelle14:37, September 14
Sydney Sweeney Responds to Backlash Over Risqué Ad by Sharing Photos of Nude Athletes14:17, September 14
Popular Japanese Adult Film Actress Found Dead in Tokyo: Hana Kuraki Was Just 2513:12, September 14
“No Royal Status!” Camilla Reportedly Forces King Charles to Shut Down Harry and Meghan’s Ambitions12:50, September 14
Israeli Minister Calls for Oscar-Winning Directors to Lose Citizenship Over Gaza Film12:20, September 14
$120,000 for a Baby for a Billionaire: Surrogate Mother Discovers the Shocking Truth About Her Mysterious Client11:44, September 14
Celine Dion Fights Back Tears as She Opens Up About Her Battle With an Incurable Illness