• Demna Turns the Page at Gucci: A Lavish “Store Show” in Milan Unveils a New Aesthetic

  Demna presented Gucci’s Spring/Summer 2027 collection in Milan, transforming the runway into a spectacular Store Show — a large-scale fashion presentation staged inside a specially constructed, gigantic Gucci boutique. The designer himself described the collection as an embodiment of his “complete personal vision for the brand.”..

• Max Mara Unveils a Collection for Women Who Have Too Much to Do

  The foundation of Max Mara’s Spring/Summer 2027 collection is practical, functional clothing: safari-style jackets, pocketed vests and trench coats. Even if the woman wearing them never unfastens the oversized pockets or uses the storm flap on her coat, WWD writes...

• “I Like My Body When It Is with Your Body”: FENDI Turns Fashion Week Into a Game of Mirrors and Seduction

  An invitation to a fashion show usually offers a hint of what guests can expect. But this time, FENDI limited itself to a single mysterious phrase: “I like my body when it is with your body.”..

• Kisses, Moans and Simulated Sex: Diesel Show in Milan Shocked the Audience

  At fashion weeks around the world, traditional runway shows increasingly seem to be giving way to unexpected performances. But what happened at Milan Fashion Week appears to have surprised even the most seasoned fashion crowd, according to the New York Post...

• From “Ugly” Prints to Mini Pockets: Prada Turns the Skirt Into Fashion’s Ultimate Object of Desire

  Miuccia Prada and Raf Simons decided to look at women’s fashion literally from the bottom up. The star of Prada’s Spring/Summer 2027 collection was the skirt — a garment the fashion house considers one of the most expressive and versatile elements of a woman’s wardrobe...

• Luxury Loses Its Shine: Middle East War Deepens Crisis in Global Luxury Market

  Behind the spectacular shows of the world’s biggest fashion houses in Milan and Paris lies a troubling picture: the global luxury market continues to slow, while the war in the Middle East appears to be making matters even worse, Reuters reports...

• Burberry Brings Joy Back to Fashion: Daniel Lee Teams Up With British Textile Legend Celia Birtwell

  Comfort and joy are the perfect words to describe Burberry’s spring collection, created by Daniel Lee in collaboration with legendary British textile designer Celia Birtwell...

• Donatella Versace Is Starting From Scratch: Legendary Designer Launches Her Own Fashion and Beauty Brand

  Donatella Versace has a new fashion house — but this time, she is building it from the ground up...

Trends for this fall are distinguished with yellow and white gold, colorful gemstones and diamonds, jewelers and Yerevan International Jewellery Show participants told NEWS.am STYLE.

“In summer people preferred yellow gold with big gemstones while in fall they prefer white gold with diamonds,” M&G SHAPYUGHA designer Gevorg Grigoryan said.

At the same time, Franco Fontana Italian jewelry representative believes that tendencies for fall are ornaments with big gemstones. GREGO jewelry company head Gagik Grigoryan believes that fashion in jewelry industry is not so proper. Another company ZORAB LEBANON put an accent on big gemstones on necklaces and rings. And Gemcorp International Ltd. Head Andranik Titizyan believes that in fall people should prefer yellow gold with gemstones.

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