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Prada has regained the title of the world's most fashionable brand in the fourth quarter of 2023.

Prada has risen again in the rankings, winning the title of the world's most fashionable brand for the third time since the fourth quarter of 2022, according to a report from Lyst Index. The brand's online presence is growing 41% annually due to its increased demand from Gen Z. From reinterpreting classic workwear to naming Australian star Troye Sivan as its latest muse, Prada knows how to turn heads.

Miu Miu dropped to second place in the fourth quarter, followed by LOEWE, Bottega Veneta, and Moncler. Jacquemus took eighth place for the first time, expanding its horizons with exciting shows. Mary-Kate and Ashley Olsen debut on Lyst's index at No. 18, while The Row's Birkin-style Margaux bag is the top buy for late 2023.

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