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West's merchandise sales break Pontiff's Madison Square Garden record.

Kanye West has received yet another boost as it was revealed he has broken the Pope's merchandise sales record at Madison Square Garden.

Sources close to the 39-year-old rapper told TMZ that he sold $780,000 in souvenir gear at his Monday night show at the New York venue.

This beats the record set by Pope Francis last September by a whopping $240,000.

The Pontiff performed Mass at the New York City venue to 20,000 people, with fans purchasing merchandise including rosary beads, crucifixes and baseball caps featuring a dove of peace.

There was also a limited edition Christmas ornament and a bag emblazoned with the words 'Francis Our Pope', with $540,000 worth of souvenirs sold.

Kanye was selling more traditional fare however, with his merchandise featuring Saint Pablo tour hoodies, baseball caps and T-shirts - some of them featuring wife Kim Kardashian.

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