West's merchandise sales break Pontiff's Madison Square Garden record.
Kanye West has received yet another boost as it was revealed he has broken the Pope's merchandise sales record at Madison Square Garden.
Sources close to the 39-year-old rapper told TMZ that he sold $780,000 in souvenir gear at his Monday night show at the New York venue.
This beats the record set by Pope Francis last September by a whopping $240,000.
The Pontiff performed Mass at the New York City venue to 20,000 people, with fans purchasing merchandise including rosary beads, crucifixes and baseball caps featuring a dove of peace.
There was also a limited edition Christmas ornament and a bag emblazoned with the words 'Francis Our Pope', with $540,000 worth of souvenirs sold.
Kanye was selling more traditional fare however, with his merchandise featuring Saint Pablo tour hoodies, baseball caps and T-shirts - some of them featuring wife Kim Kardashian.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
11:17, March 29
Beyoncé eats spaghetti with hands on her private jet, makes fun of memes about her cowboy look10:16, March 29
Selling Sunset TV series’ star chooses strange, revealing outfit for playing golf22:15, March 28
Rebel Wilson hopes to spread 'positive message' by revealing she lost her virginity at 3519:47, March 28
Wine Story: How to choose right wine for Easter?17:02, March 28
Abu Dhabi plans to create paradise for gamers: World's first eSports island16:33, March 28
Latest Navitimer watch celebrates Breitling's historic connection to aviation, space15:11, March 28
Martin Scorsese to host, produce 'Saints' for Fox Nation14:10, March 28
Karl Lagerfeld's futuristic Paris apartment sells for $10.8M13:30, March 28
Odell Beckham Jr. breaks up with Kim Kardashian because of her desire to start family with him12:55, March 28
Julia Roberts to star in thriller directed by Luca Guadagnino12:13, March 28
Michael Jackson's 3 kids hit red carpet in honor of late father11:17, March 28
Kim Kardashian is sued over furniture