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• Luxury Is Getting Cheaper on the Stock Market: Why LVMH and Prada Now Trade at Nearly Mass-Market Valuations

  Shares of LVMH, the owner of Louis Vuitton, and Prada are trading at unusually steep discounts to mass-market companies such as Zara and H&M. And investors are in no rush to take advantage of the lower prices, worried that the best days for the luxury industry may be behind it, The Wall Street Journal reports...

• From Patek Philippe to F.P. Journe: Goldman Sachs Teaches the Wealthy How to Buy Watches as Works of Art

  Luxury watches are increasingly evolving from status symbols into fully fledged investment assets, almost on a par with works of art and other collectibles. Goldman Sachs has published its first dedicated guide to buying and collecting high-end watches and jewelry, effectively acknowledging the growing interest in these categories among wealthy clients, according to Robb Report...

• Luxury With a Criminal Past: Cartier Rings, Hermès Bags and Louis Vuitton Items Go Under the Hammer After a $2.4 Billion Scandal

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• The French Way to Live Like a Dog: Goyard Unveils a $49,000 Luxury Dog House

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• The World’s Most Expensive Neighborhood: $550 Million Apartments, Formula 1 Stars and Billionaires

  A new symbol of ultra-luxury has emerged on the French Riviera: Mareterra, a man-made district built directly on the Mediterranean Sea. Villas and apartments here are selling for more than $200 million, with prices reaching as much as $12,900 per square foot. Among the residents and property owners are billionaires, Formula 1 stars and other members of the global elite, drawn not only by luxury and prestige but also by Monaco’s lack of personal income tax, Forbes reports...

• Neutrogena apologizes for dropping Hayden Panettiere as she battled postpartum depression in 2015

  Neutrogena is finally apologizing to Hayden Panettiere — days after her tragic death — for axing her contract in 2015 while she was in the throes of postpartum depression, Pag Six writes...

• £80,000 a Night on Wheels: What the Most Secret and Luxurious Train Carriage in the World Looks Like

  Somewhere between Paris and Venice, a train now runs with a secret tearoom. Not just a nook you might stumble upon by accident, but a carefully concealed space where finding it becomes part of the entertainment. This is L’Observatoire, a new exclusive suite introduced by the Venice Simplon-Orient-Express in collaboration with artist JR. An entire train carriage booked for just one couple for a single night costs around £80,000...

With luxury prices rising, many shoppers are experiencing “sticker shock.” In response, high-end brands are experimenting with more accessible products to stay relevant and attract younger audiences.

A prime example is Louis Vuitton’s long-awaited cosmetics collection, which hit stores in August 2025. Although the brand’s signature lipsticks retail for $160, this demonstrates LVMH’s strategy to broaden its audience without compromising its premium offerings, according to CNBC.

“Mega-brands wisely leverage more accessible categories to engage a broader audience of luxury aspirants,” says Luca Solca, head of global luxury goods at Bernstein.

The collection includes 55 lipsticks, 10 lip balms, 8 eyeshadow palettes, and a mini trunk priced at $2,890. Celebrity makeup artist Pat McGrath contributed to the project, ensuring it appeals to young consumers, especially in the U.S.

Other luxury houses are following suit. Prada, Celine, Dries Van Noten, and Miu Miu are expanding their offerings with cosmetics, small accessories, and jewelry. The popularity of small luxury items, such as Labubu keychains, has inspired brands to create mini-accessories priced up to $1,420 — products buyers are willing to splurge on while saving on larger purchases.

This strategy also helps brands counteract slowing sales, tariff pressures, and rising costs. “Brands are using a proven tactic: introduce accessible categories to attract a new audience while retaining existing customers,” says Morningstar analyst Elena Sokolova.

Introducing more accessible products can build brand loyalty among younger and broader audiences. “Young consumers engage with luxury brands through cultural relevance, online presence, and marketing,” note Bank of America experts.

LVMH CFO Cecile Cabanis emphasized in Q2 2025: “We need to connect with a new generation, offer accessible categories — like fragrances and small leather goods — and gradually guide them up the price ladder.”

The key challenge for brands is expanding their audience without diluting prestige and exclusivity. Past mistakes show that excessive price cuts can harm a brand’s image among wealthy clients.

Whether this new approach will succeed in the current economic climate remains uncertain. “This strategy worked a decade ago, but it’s too early to draw conclusions now,” Sokolova noted.

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