• “Cinematic, Cosmopolitan and Wonderful”: Vogue France Features a Dream Wedding in Armenia

  What happens when Armenian wedding traditions meet the cultures of Vietnam, Cambodia and China? Sara-Mae Ngo and Gevorg Ambartsumyan transformed their wedding into a cinematic story where family traditions, French fashion, the music of Charles Aznavour and Armenian culture came together. French Vogue has now chronicled their extraordinary celebration in detail...

• Armenian Video in Global Cultural Trend Takes Social Media by Storm and Draws Attention From International Media

  The video BORN FROM CULTURE | ARMENIA, created as part of an international visual trend by director and cinematographer Avo Harutyunyan and the Black Flight team, surpassed one million views just one week after its release...

• “Navasard” Armenian-Iranian Festival Celebrates Anniversary: ​​Two-Day Cultural and Culinary Celebrations Expected in Sisian

  This year, the “Navasard” Armenian-Iranian Cultural and Culinary Festival celebrates its 5th anniversary...

• The Armenian Footprint in K-pop: The Story of a Young Man from Armenia Conquering the Korean Entertainment Industry

  Geopolitically and culturally, Armenia is most familiar to global audiences through Armenian-American icons like Kim Kardashian or Cher. But while the nation remains a mystery to most Americans, a powerful movement of K-pop fans and performers is thriving inside Armenia itself, writes Grace Kao, Professor of Sociology and member of the Ethnicity, Race, and Migration program at Yale University, in an op-ed for The Korea Herald...

• Poisoner, Lover, Defender: The Horrific Death of Queen Parandzem of Syunik

  Parandzem is an Armenian queen whose death ranks among the most tragic and brutal accounts in Armenian historiography...

• Elle Arabia Names Armenia the Next Hidden Gem for Luxury Travel

  Armenia has caught the eye of one of the world's premier fashion and lifestyle publications. Elle Arabia, the Arabic edition of the iconic international magazine, featured the country on its official Instagram account, highlighting it as a "hidden luxury destination no one is talking about...

• Beyond Five-Star Hotels: How Armenia Is Redefine Luxury Travel

  This movement—dubbed experiential luxury—has propelled glamping into one of the most sought-after travel formats in recent years. With its dramatic mountains, deep canyons, and serene lakes, Armenia seamlessly aligns with this global shift, offering its own unique interpretation of modern luxury...

• Kapan Fest: Why Musicians Keep Coming Back to Kapan  

  A few minutes before the concert, Gilles Apap was backstage talking to me about surfing. Then he picked up a rose and balanced it on the tip of his nose. A music stand came next. Students tried to imitate him. None succeeded....

American tennis player, the wife of Reddit founder Alexis Ohanian Serena Williams commented on the influence of Armenian culture on her life.

“I'm learning a little bit as time goes on. Yesterday Alexis was talking about how Armenians are, the culture, lots of self-made, a lot of business people. They have this aspect. It's fun. It's interesting. As I said, I feel like I'm an honorary Armenian because of my husband and daughter,” Tennis World reported quoting Serena. 

According to her, all Armenians the she sees are super proud of her.

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